Buying Decisions of the Parents - Essay Example

Only on StudentShare

Extract of sample
Buying Decisions of the Parents

Older children exerted greater influence on their parents; a child’s gender was not a significant factor that influenced their parents’ buying decisions.  Researchers have suggested that, the “family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior” (Commuri& Gentry, 2000, p. 1). Since the late 1960’s, marketing managers have identifiedthe central role of the family in decision making and consumption of products (Assael, 1998);family units havebeen at the center of interest of marketers and academics in the line of marketing (Moore, Wilkie, & Lutz, 2002; Shoham&Dalakas, 2005).Joint decisions by the consumer and family members work toward influencing or modifying the desire and disposition of the other family member toward a certain consumer good (Foxall, 1977). ...Show more

Summary

Chapter 2. Literature Review Introduction The literature reviewed by the authorexaminedthe extent of influence that children have on the buying decisions of their parents. From a study of the various literature available on this topic, researchers have shown that children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones…
Author : modestoabernath
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Buying Decisions of the Parents"
with a personal 20% discount.
Find out more

Related Essays

Consumer Buying Behaviour
Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
12 pages (3000 words) Literature review
Marketing Plan of PepsiCo
According to the study conducted it is essential to look across the organization, and analyze the resources required to meet these choices and the procedure of marketing. The researcher recommends the company to adhere to its objectives strategies that will include considering the areas of the product development.
7 pages (1750 words) Essay
Study of Consumer Buying Behavior towards cars
Consumer buying behaviour - The 4 major types d. Characteristic of Buyer Behaviours 2. Objectives of the Study 3. Literature Review 3.1 Marketing Mix 3.2 Core Competency 3.3 Importance of Consumer behaviour to marketers 3.4 Perspectives on Consumer Behaviour 3.5 Consumer behaviour and marketing concept 3.6 Customer buying decision process 3.7 Market Aggregation and Segmentation 4.
58 pages (14500 words) Essay
Buying Behavior & Market Analysis
With its operations online as an auction company, eBay’s model in business centers on the use of the internet in delivering its services and products to its customers. Hence, the eBay stores have no inventory and do not ship products to its customers. However, the company gains its income through movement of information.
5 pages (1250 words) Essay
Marketing: The Buying Process
Stages of Buying Process The five stages included in the buying process are problem recognition, search and determination of alternatives, evaluation of alternatives, purchase decision, and post-purchase evaluation. Let us discuss all of these stages in detail.
4 pages (1000 words) Research Paper
Understanding the Factors Affecting the Influence of Children on Their Parents' Total Purchases
Reed, PhD, Acting Dean, School of Business and Technology A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University December 2011 © Paul Tomko, 2011-2012 Abstract Children play a crucial role of influence in the purchase decisions of their parents, especially in decisions regarding less expensive products such as food and playthings.
21 pages (5250 words) Dissertation
Consumer Buying Decision
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
3 pages (750 words) Essay
Buying Behavior & Market Analysis
A high involvement purchase takes a higher expenditure than a low involvement purchase. It also takes a lot of risk to do this purchase; therefore a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
4 pages (1000 words) Essay
marketing to teens worldwide via music
Pepsi and Coca-Cola today have come a long way from just using catching jingles and songs in their ads and hiring pop stars as their spoke person. Today, these two
6 pages (1500 words) Essay
Burberry clothing
For marketing executives, having this understanding is deemed effective in the development of effective intervention mechanisms that can seem them create and increase their market share. In this regard, they have to keep making and changing their marketing plans
5 pages (1250 words) Research Proposal
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT