The Concept of Open Kitchen Design

The Concept of Open Kitchen Design Essay example
College
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Marketing
Pages 4 (1004 words)
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Name: Instructor: Class: Course: Date: The Open Kitchen Design The Concept of Open Kitchen Design In any given industry there is always a need for development and advancement as time goes by so as to offer better quality goods and services and to retain customers…

Introduction

Among the range of advancements however, of particular interest is the concept of Open Kitchen Design. This concept has been attractive to many restaurateurs for not only its entertaining factor, but also because customers can be able to see exactly how food is being prepared and as such they are more likely to prefer it as opposed to situations where they cannot tell what is being put into their plate. This increases the level of hygiene that is involved and lowers the chances of occurrence of food poisoning. So what exactly are the views of customers on the Open Kitchen design? This paper analyzes the work of Alonso and O’neill, Exploring Consumers’ Images of Open Restaurant Kitchen Design, where a research has been conducted on this area so as to find out what the customers really want and as such give them exactly that in this era where customer satisfaction is the recipe to the success of every business. The Background Research has revealed that consumers in the United States have a preference for food prepared outside the home setting, (Alonso et al, 2). On average, a consumer will take five meals in a week in a restaurant as opposed to home. On the same note, it has been noted that consumers obviously attach a lot of importance to the hygiene and safety of the food they eat though this is something that most restaurants ignore. ...
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