Got a tricky question? Receive an answer from students like you! Try us!

The Concept of Open Kitchen Design - Essay Example

Only on StudentShare
Author : branson53

Summary

Name: Instructor: Class: Course: Date: The Open Kitchen Design The Concept of Open Kitchen Design In any given industry there is always a need for development and advancement as time goes by so as to offer better quality goods and services and to retain customers…

Extract of sample
The Concept of Open Kitchen Design

Among the range of advancements however, of particular interest is the concept of Open Kitchen Design. This concept has been attractive to many restaurateurs for not only its entertaining factor, but also because customers can be able to see exactly how food is being prepared and as such they are more likely to prefer it as opposed to situations where they cannot tell what is being put into their plate. This increases the level of hygiene that is involved and lowers the chances of occurrence of food poisoning. So what exactly are the views of customers on the Open Kitchen design? This paper analyzes the work of Alonso and O’neill, Exploring Consumers’ Images of Open Restaurant Kitchen Design, where a research has been conducted on this area so as to find out what the customers really want and as such give them exactly that in this era where customer satisfaction is the recipe to the success of every business. The Background Research has revealed that consumers in the United States have a preference for food prepared outside the home setting, (Alonso et al, 2). On average, a consumer will take five meals in a week in a restaurant as opposed to home. On the same note, it has been noted that consumers obviously attach a lot of importance to the hygiene and safety of the food they eat though this is something that most restaurants ignore. ...
Download paper

Related Essays

Research Design
This research aims to evaluate and present respondents were asked as to estimate the WTP figures. The questions, which involved the willingness to pay (WTP), considered both the environmental and economic factors like the acceptability of WTP and the refusal of proposal both cannot be considered in the similar manner and for what the refusal stand for. Similarly, willingness to pay is sometimes regarded as the willingness to accept. Sometimes, WTP estimates weather the respondent wills to pay or just responds for the moral satisfaction, how the policy-making procedure utilized the benefit…
11 pages (2761 words)
Concept and Product Testing
The research report involves research objectives which are followed by research design, data collection, and methodology, justification of concept and product testing and limitations of research. The questionnaire has been used as part of the research to enable better understanding of the consumer opinions about the product and concept testing. Also focus group interview has been conducted in the research study.
18 pages (4518 words)
Concept and product testing
This step is undertaken to introduce the product idea to the customers, see their reactions for the product idea and gather suggestions to add-on. Similarly, product testing also consists of conducting a research on the product. The manufacturer produces a few product samples. This helps the customers to see the final product and judge its features and its look. Both concept testing and Product testing is very important because the failure rate of new products are very high. So concept testing is done to test the idea among the customer and product testing is done to check the feedback of the…
19 pages (4769 words)
Website Design
Contracting web designing companies would probably become less involving but the costs could reach up to $40000. Hiring individuals remains a more affordable method to the company than utilizing contract companies. The website shall be created in the form of a business website as the company seeks to utilize the website for marketing products. A business website type could enable the company to undertake Internet marketing and receiving feedback from clients. …
3 pages (753 words)
IKEA marketing concept
It also stands for the competitive prices offered by the price leader. IKEA Company cuts across the diverse cultures of different countries and so the brand represents the meeting point where global tribes that mind the cost and design converge. The shopping premises of the company are similar and share similar architectural designs and interior designs. They are easy to recognize to its distinct yellow and blue coloration. These combinations make the IKEA a strong global brand. …
8 pages (2008 words)
OXO Kitchen Gadgets : Developing marketing strategy on a budget
For the purpose of this essay, this market shall be segmented demographically. The main segments will include age, life-cycle stage, and occupation. During its conception, Oxo was focusing more on kitchen appliances this ranged from kitchen knives to more complex appliances, like the good grip peelers. As such, its first major customers were the chefs and other cooks. This market even today comprises of the base of the business. This sector is the single most profitable aspect of the OXO business. With time, Oxo started venturing into other markets including office supplies, Medical devices,…
3 pages (753 words)
For this Assignment, you will need to produce a report based on "Concept Design Services" case study.
4 1.3.1 Analysis of the Industrial Market…. 4 1.3.2 Analysis of the Marketing Position…. 5 1.4 Implementation of Analyzed Situations…. 6 1.4.1 Implementation of Marketing Position…. 6 1.4.2 Implementation of Manufacturing Operations… 7 1.4.3 Implementation of Supply Services…. 7 1.4.4 Determining Options…. 7 1.5 Determining Marketing and Operations Options…. 8 1.6.2 Evaluation and Choice…. 9 1.6.1 Evaluating Strengths and Weaknesses in Making Choices… 9 1.6.2 Making Latest Development Choices on Evaluation…. 9 1.7 Recommendations….
8 pages (2008 words)