Dinner in the Sky. Export in Pakistan from the UK - Essay Example

Only on StudentShare

Extract of sample
Dinner in the Sky. Export in Pakistan from the UK

Dinner in the Sky currently operates in about more than 15 countries (Dinnerinthesky.com, 2010). This report presents an opportunity to launch the service in Pakistan which appears to be a lucrative market. Pakistan is a growing economy as it will be shown through facts and figures mentioned in the report. The 12 C Framework on international business is also analyzed briefly for brevity purposes. In this, all the possible aspects of launching an international venture are discussed such as: external factors like cultural, political and economic factors which may negatively or favorably affect the business, along with the marketing communication adopted to promote the venture and competitive analysis over Dinner in the Sky’s advantage of its idea over its competition. ...
Download paper

Summary

Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground…
Author : lemkefannie

Related Essays

Dinner is the Sky: Launch in Pakistan
9 pages (2259 words) Essay
Retail industries of UK
5 pages (1255 words) Dissertation
Global marketing strategy and product launch
14 pages (3514 words) Essay
Export in Pakistan from the UK
13 pages (3263 words) Essay
Export marketing (US market) opportunity for UK based energy drink.
5 pages (1255 words) Assignment
The Market Plan for Blue Sky Clothing
8 pages (2008 words) Book Report/Review
the development of an export market.
11 pages (2761 words) Assignment
Sales function for a company with foreign sales operation
1 pages (251 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!