Dinner in the Sky. Export in Pakistan from the UK

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Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground.


Dinner in the Sky currently operates in about more than 15 countries (Dinnerinthesky.com, 2010). This report presents an opportunity to launch the service in Pakistan which appears to be a lucrative market. Pakistan is a growing economy as it will be shown through facts and figures mentioned in the report. The 12 C Framework on international business is also analyzed briefly for brevity purposes. In this, all the possible aspects of launching an international venture are discussed such as: external factors like cultural, political and economic factors which may negatively or favorably affect the business, along with the marketing communication adopted to promote the venture and competitive analysis over Dinner in the Sky’s advantage of its idea over its competition. ...
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