International Marketing Plan for Monmouth Coffee House - Essay Example

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International Marketing Plan for Monmouth Coffee House

Monmouth will open its first coffee house in Colombo, which is the capital city of Sri Lanka. This investment decision was made after considering the geographic, legal, political, economic, natural and cultural aspects as well as the competitiveness of the potential market. Formally known as the Democratic Socialist Republic of Sri Lanka, Sri Lanka is located south of India, on an Island in the Indian Ocean. The Countries economic backbone is agriculture, but industry and services sectors also play a big role in the economy. Colombo, the city that has been selected as the starting point for Monmouth’s business, is largely a commercial capital, where several foreign based organizations have operations. The country’s scenic beaches, historical sites, and tropical climate are quite popular with tourists. The booming tourism industry has prompted the development of infrastructure, and this invariably provides a good business opportunity for a small organization such as Monmouth. Sri Lanka’s resources include gemstones, limestone, mica, graphite, quartz, slate and industrial clays. The country is also a key producer of extracted minerals and cash crops that include tobacco, tea, rubber, and coconut. Coffee is also available in the country, but the supply is quite low (Reddy 2003). Hence it is important for Monmouth to consider the issue of finding a reliable local or foreign supplier in its logistics planning. The city of Colombo is relatively easy to reach and navigate through due to its efficient transportation network. ...
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The paper entitled "International Marketing Plan for Monmouth Coffee House" deals with the development of a plan for Monmouth Coffee House business. As the author puts it, "Monmouth Coffee house" is among the most popular coffee shops in the UK. …
Author : lindhilma
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