International Marketing Plan for Monmouth Coffee House - Essay Example

Extract of sample
International Marketing Plan for Monmouth Coffee House

Monmouth will open its first coffee house in Colombo, which is the capital city of Sri Lanka. This investment decision was made after considering the geographic, legal, political, economic, natural and cultural aspects as well as the competitiveness of the potential market. Formally known as the Democratic Socialist Republic of Sri Lanka, Sri Lanka is located south of India, on an Island in the Indian Ocean. The Countries economic backbone is agriculture, but industry and services sectors also play a big role in the economy. Colombo, the city that has been selected as the starting point for Monmouth’s business, is largely a commercial capital, where several foreign based organizations have operations. The country’s scenic beaches, historical sites, and tropical climate are quite popular with tourists. The booming tourism industry has prompted the development of infrastructure, and this invariably provides a good business opportunity for a small organization such as Monmouth. Sri Lanka’s resources include gemstones, limestone, mica, graphite, quartz, slate and industrial clays. The country is also a key producer of extracted minerals and cash crops that include tobacco, tea, rubber, and coconut. Coffee is also available in the country, but the supply is quite low (Reddy 2003). Hence it is important for Monmouth to consider the issue of finding a reliable local or foreign supplier in its logistics planning. The city of Colombo is relatively easy to reach and navigate through due to its efficient transportation network. ...
Download paper

Summary

The paper entitled "International Marketing Plan for Monmouth Coffee House" deals with the development of a plan for Monmouth Coffee House business. As the author puts it, "Monmouth Coffee house" is among the most popular coffee shops in the UK. …
Author : lindhilma
Download 1

Related Essays

Marketing Plan
3 pages (753 words) Essay
Modern Mums International Marketing Plan
12 pages (3012 words) Essay
Marketing Plan- Victoria House Hotel
6 pages (1506 words) Essay
marketing plan
8 pages (2008 words) Essay
International Marketing Plan for Hardee's to Enter Australian Fast Food Market
16 pages (4016 words) Essay
International Strategic Marketing Plan: Dried Fish from UAE to Brazil
20 pages (5020 words) Essay
Developing an international marketing plan for an organisation
14 pages (3514 words) Assignment
UK Holiday Market Research Report 2013/2014
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!