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Daimler-Benz Marketing Plan - Research Paper Example
Author : donnakilback
Pages 29 (7279 words)
In this marketing plan, market analysis of Indian automobile market and industry are presented, which will be helpful in building up a scenario, where Daimler can actually present facts and figures to the management in assisting them to launch a new model of car in India…
The paper includes competition in the automobile industry, products offered by the competitors, critical success factors and issues that will be arising on the Indian automobile market’s horizon for Daimler. The market analysis conducted in the report will help in developing a marketing plan which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a detailed financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to overcome the risks involved for Daimler-Benz while entering into the Indian market with its new product. Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its prestigious vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability, energy efficiency and eco-friendly features of the Hybrid cars will be the key to success in India. For this reason, besides paying special attention towards the above mentioned four features, Daimler also believes that handling over the market research and strategy formulation to a local firm who knows Indian culture and has sufficient knowledge of how to make the launch of Hybrid cars, a success story. ...