Offensive Add - Essay Example

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Offensive Add

But do you really care?” It may be okay with used car buyers but it makes women feel objectified and offensive. I am grateful that the ad has finally been pulled out. I have however, submitted this report for your review and to further guide your future marketing decisions. The report is a comprehensive one and raises all issues with offensive advertising. Sincerely, Mark Markowitz Business Report on offensive advert on BMW Used Cars Table of Contents Executive Summary 3 Purpose 3 Design/methodology/approach 3 Findings 3 Introduction 4 Problem Statement 4 Scope 4 Ethics in Advertising 5 History of Offensive Advertising 6 The Alleged Offensiveness of Advertising 6 The Dale Wurfel Second-hand Cars Advertisement 7 After reading wide on the theory of advertising and what the society considers as offensive, I set off to do a survey using Dale Wurfel Used Vehicles. Luxury German auto-maker BMW's original 2008 ad featured a female model lying on a bed, looking seductively at the camera. Both ads display the same image. This ad features a young blonde woman who is considered a non virgin as the copy reads “You know you are not really the first. But do you really care?” Well, used car owners may not care about buying a used car but I’m sure many women will care that they are being objectified in order to sell used cars. The two images are displayed below. ...
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Surname Instructor name Date Transmittal Letter to BMW Greece November 8, 2011 Dale Wurfel Managing Director, Dale Wurfel Car Dealership Dear Mr.Wurfel: I am submitting this report to raise an issue on an advert on used cars in your company that have been aired in the media…
Author : sharon53

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