We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Marketing Environment - Essay Example

Comments (0) Cite this document
INTERNATIONAL MARKETING ENVIRONMENT Your name …………………. …………. 1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing…
Download paper
International Marketing Environment
Read TextPreview

Extract of sample
International Marketing Environment

19). In order favorable balance of payment to be achieved, governments do subsidize the exports and impose quotas and high tariffs on imports. Though different countries adopt different strategies to increase the inflow of foreign currency through exporting, most countries facilitate shipping through forwarding agents and provide loans and other facilities as well. Some countries impose navigation policies as well to maximize the inflow of foreign currency and to add up to favorable balance of payment. Trade bloc member countries often enjoy free-trade so that each country can export and import to each other without any barrier to trade like quota, tariff and embargoes. As economist viewed, there can be several levels of economic integration within the free-trade area such as least integrated to most integrated (Hill, 2004, p. 270). Some times, member countries in a free trade area are allowed to determine its own trade policies since all the barriers to trade of goods and services are removed. The major four levels of economic integration are – 1) Free-trade area, 2) Customs Union, 3) Common market and 4) Complete economic integration. 1-Free trade area, Tariffs are fully removed from the members of the free-trade area and each member country maintains its own external tariffs. 2- Customs Union in which a member-country adds a common external tariff to the Free trade form. 3- Common Market, which is the custom union plus the abolition of restrictions on the mobility of services, people, and capital among member countries. 4- Complete economic integration, in which members nations surrender certain elements of their sovereignty and involves high degree of economic integration (Ball et al 2005, p. 128- 129). 2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations. Socio-cultural and economic elements do normally impact the international business environment as is normally evident in the home trade as well. Culture is the sum total of beliefs, rules, techniques, institutions and artifacts that can characterize human populations (Ball, 2005, p. 176). When it comes to international marketing, the culture in different marketing landscape is a critical element that would largely influence the business and its success. While going global, it is highly important that the business should know well all the whereabouts of the culture and socio-cultural elements prevailing in the market in order to understand customer’s specific as well as common attitudes, requirements and approaches to a particular goods or service. In international trade arena, economic elements are perhaps most uncontrollable forces for businesses. Though businesses depend on economic forecasting and other indicators, economic forces have generally been found to be highly fluctuating and more often economic crisis may create greater challenges on the business. GDP, Income distribution, GNI, unit cost per labor and the general economic conditions do normally impact the international trade. A marketer going globally is required to assess the economic conditions in the country and structure his marketing operations accordingly. 3. Summarize the major political and financial risks associated with international marketing. Hill (2004, p79) defined political risk as the likelihood that political forces cause changes in a country’ ... Read More
Cite this document
  • APA
  • MLA
(“International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/49922-international-marketing-environment
(International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 Words)
“International Marketing Environment Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/49922-international-marketing-environment.
  • Cited: 0 times
Comments (0)
Click to create a comment
Understanding the international marketing environment
Marketing, in the olden days, was a phenomenon limited to state or national boundaries with limited opportunities for the consumers and suppliers. With the extent of globalization, marketing has crossed all the state and national boundaries to market its products and services in the international arena.
7 Pages(1750 words)Essay
Situational Analysis of International Marketing Environment
It has also enhanced the competition levels in the market that has led to severe price wars among the organizations. It has also increased the number of choices for customers as they are flooded with numerous options for purchase (Stark, 2011, p.6). The present study would analyse the business strategies of Marks and Spencer towards their business expansion into China.
7 Pages(1750 words)Essay
International Marketing Environment
Thus, international marketing has become a necessity for organizations to survive the global competition. Trading blocs have grown in larger numbers with increasing tensions with the need for globalization trying to resolve such issues. With the changing demographics of the world, social changes have also taken place affecting the economy of the world in general.
4 Pages(1000 words)Essay
Situational Analysis of International or Global Marketing Environment
The company operates in European regions, United States of America, Australia and Japan (Unipart Logistics, 2013b). It is one of the largest privately owned companies in United Kingdom (UK) and the modes of their transport are rail, air, metro and marine.
8 Pages(2000 words)Essay
Prepare an international marketing environment analysis report for Australia
Australia has given major emphasis on exporting manufactured goods. Australia has a strong infrastructure along with stable institutions to support its trading activities. It is rich in skilled workforce and agricultural produces. Australia has been adopting Technology in their business environment.
8 Pages(2000 words)Essay
Understanding the international marketing environment
Global marketing has become a popular subject of research and analysis due to increasing number of companies starting their operations in various countries. The increasing trend of globalization of the world economy, international marketing has become an
7 Pages(1750 words)Essay
International Marketing Environment
19). In order favorable balance of payment to be achieved, governments do subsidize the exports and impose quotas and high tariffs on imports. Though different countries adopt different strategies to increase the inflow
4 Pages(1000 words)Essay
International Marketing Environment
Government plays significant roles in promoting international trade because maintaining favorable balance of payments is critically
4 Pages(1000 words)Essay
International marketing environment
At the same time, governments impose tariffs and set quotas to restrict the imports to safeguard domestic manufacturers. The purpose of
4 Pages(1000 words)Essay
Assessment of the Role of Economic Environment Whlie Appraising the International Marketing Environment
According to the research finding, a nation’s micro and macro-economic environment are considered the key factors when evaluating the international marketing environment, as they involve transactions within and across national boundaries. Economic factors are considered most important, as the they can be adapted to, as opposed to other factors.
5 Pages(1250 words)Essay
Let us find you another Essay on topic International Marketing Environment for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us