Ford Motor Company

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Case Analysis: Ford Motor Company TABLE OF CONTENTS S No. Subject Page No. 1 Introduction 3 2 Case Analysis 3 2.1 External Analysis 3 2.1.1 Industry 3 2.1.2 General Environment 3 2.1.3 Industry Environment 4 2.1.4 Competitive Environment 5 2.1.5 Summary of Opportunities & Threats 6 2.2 Internal Analysis 6 2.2.1 Firm’s Resources (Tangible & Intangible) 6 2.2.2 Capabilities Identification 6 2.2.3 Core Competency Analysis 7 2.2.4 Value Chain Analysis 7 2.2.5 Weaknesses 8 2.3 Integration (Pulling it all together) 9 2.4 Current Strategies 9 3 Recommendations: The road ahead 9 Reference List 12 1.


Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 2. Case Analysis In our analysis, we briefly look at the problems faced by Ford using the strategy analysis framework. We highlight some of the issues mentioned in the case and support it with research in the automobile industry domain. 2.1 External Analysis The focus is restricted to the US automobile market; though we need to consider the global car market since the automobile industry is global in nature. Manufacturing, Research and Development and raw materials are often sourced from across the globe. Similarly, products manufactured in one country are often exported and sold in several other countries. 2.1.1 Industry Here, we are discussing the case in the context of the automotive industry in US. There are references to the global environment also. ...
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