Hospitality Industry Marketing

Hospitality Industry Marketing Research Paper example
Research Paper
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Name: Instructor: Task: Date: Hospitality Industry Marketing In hospitality, marketing is very important because it helps the employees in the industry to know their customers needs. For those working in hotel management, understanding what the customers need is vital.


Through successful marketing, the leaders of the hospitality industries can find ways to please their clients hence; they can be in a better position to compete in the marketplace. All hospitality industries should make sure all their employee have done marketing courses, since it will help them to conduct marketing researches and analysis, which are an essential tools for the development of strategies for an organization. For the success of every hospitality industry, understanding how to make analysis, and developing planned strategy based on marketing research is very important. In addition to understanding the ways of satisfying their customers through marketing, the hospitality industries can also develop skills necessary for handling of their competitors. Moreover, marketing can help the industries make important decisions that will affect them positively. For this reason, it is vital to examine case studies. Those who work in the marketing departments within the hospitality industries have to collect information, about their customers’ behaviors. Furthermore, they should study their competitors by using the marketing research strategically. Additionally, studying marketing can enable one to know how people have solved marketing issues in the past, and this can take an organization to another level. Marketing enables an organization to know the useful ideas by studying the customers’ reactions. ...
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