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Cultural Sensitivity - Essay Example
Pages 4 (1004 words)
Cultural Sensitivity Name: Course: Tutor: Date: Cultural sensitivity China is believed to have most ancient and continuous civilization. The country’s focal point and capital city is Beijing. Standard Chinese is recognized as the official language derived from mandarin dialect although English is generally regarded as the business language…
These issues may range from matters to do with diversity, language, assumptions, perception, social media, beliefs, tradition and many others With this in mind, company A will thus have in mind the engines that best suit the automobile range most preferable by the citizens in relation to their cultures. The first cultural issue that will largely influence company A’s approach is that of terms of reference and language. Standard Chinese is considered as the official language derived from mandarin. Company A should emphasize on the choice of language to use in marketing their brands. The language should be easy to comprehend, easy to relate to their culture and should be attractive to woo clients from diverse social settings. This issue will specifically enable the company to know-how to advertise and promote their new set of engines. When doing an advertisement, it is necessary to understand their culture and languages to avoid misconception of the original idea intended or annoy the audience instead. For example it is not allowed to discuss business at meals, they prefer conservative dress codes either male or female as revealing clothes are considered offensive. Their behavior dictates that one should not use hand movements while communicating and avoid pointing while speaking. ...
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