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Marketing: Environment Audit - Article Example

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Environmental audit Bijiek Jieknyal Walden University Environmental Audit Introduction I have chosen Apple to carry out an environmental audit on given the high spirit the company is rated with. A company is well known for changing the way people lead their lives especially in the communication field…

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Marketing: Environment Audit

Apple market share has grown from strength to strength making it the leading supplier of smart phones and tablet computers in the world. Apple has all the opportunity to double its market share given that it only has 5% share in mobile phones and 5% in PCs. So far, apple has not fully penetrated the Chinese market and if it does, its market share will even triple. Given that apple is well positioned to take on the next decade challenges and opportunities that shall emerge in the mobile internet and cloud computing, it is likely that it will continue to dominate the market. In the UK alone, apple has a huge market share. Recent research has show that apple will sale around 44.2 million iPads in 2011, 500,000 thousand more than what was anticipated (Standoff, 2007). This will be 74% market share of the tablet industry, 10% more than the previous projection. This is anticipated to continue well up to 2013. The profits of the company have been surging on with the company making $5.99 billion in its March quarterly profits with revenue of $24.67 billion. Customers Apple has three-customer segmentation. ...
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