Marketing: Environment Audit - Article Example

Free

Extract of sample
Marketing: Environment Audit

Apple market share has grown from strength to strength making it the leading supplier of smart phones and tablet computers in the world. Apple has all the opportunity to double its market share given that it only has 5% share in mobile phones and 5% in PCs. So far, apple has not fully penetrated the Chinese market and if it does, its market share will even triple. Given that apple is well positioned to take on the next decade challenges and opportunities that shall emerge in the mobile internet and cloud computing, it is likely that it will continue to dominate the market. In the UK alone, apple has a huge market share. Recent research has show that apple will sale around 44.2 million iPads in 2011, 500,000 thousand more than what was anticipated (Standoff, 2007). This will be 74% market share of the tablet industry, 10% more than the previous projection. This is anticipated to continue well up to 2013. The profits of the company have been surging on with the company making $5.99 billion in its March quarterly profits with revenue of $24.67 billion. Customers Apple has three-customer segmentation. ...
Download paper

Summary

Environmental audit Bijiek Jieknyal Walden University Environmental Audit Introduction I have chosen Apple to carry out an environmental audit on given the high spirit the company is rated with. A company is well known for changing the way people lead their lives especially in the communication field…
Author : cordiasauer
Download 0

Related Essays

Marketing Audit
10 pages (2510 words) Essay
Marketing Audit
10 pages (2510 words) Essay
Marketing Audit of ARAMEX company.
19 pages (4769 words) Research Paper
Analyse a Brand Community of Your Choice
4 pages (1004 words) Essay
Marketing Function and Strategy Audit
3 pages (753 words) Article
Final Exam - Marketing Audit
4 pages (1004 words) Research Paper
Leading the Way : Start with a Marketing Audit
8 pages (2008 words) Essay
Marketing Audit
8 pages (2008 words) Research Paper
Strategic Marketing Management of Nintendo
5 pages (1255 words) Assignment
Electronic Publishing Marketing And Business Issues
10 pages (2510 words) Essay
Global Career Paper
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!