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Marketing: Environmental Scan
Pages 3 (753 words)
Environmental Scan [N a m e] MKT. 301 [Class] [Professor] [Date] Grossman, Marianna, & Jeannette Biz. ‘How to uses social media to communicate your sustainability wins’. Business Week. Nov. 2011. 13 Nov. 2011. I. INTRODUCTION: To highlight the increasing trend of the usage of media to market the products to people, an article namely “how to use social media to communicate your sustainability wins”, written by Marianna Grossman and Jeannette Bitz was published on November 11th, 2011 in the latest edition of business week.
It further tells ways in which communication should be carried out so that it ensures that the message is reached to the targeted customers in its true content and understood as well. If done successfully, it is a key factor to a business’s long life, growth and sustainability. The main focus of the article is on the green marketing that is , the eco-friendly businesses are doing great as they serve to the cause of environmental protection. The most important terminology used in the article is CSR (Corporate Social Responsibility). Businesses and organizations having and maintaining proper CSR practices have a competitive advantage over other businesses. Because proper implementation of CSR leaves an impact on the consumers that the business is following ethical code of conduct while carrying out its operations and does not only aim to be profitable in any way possible, but profitable with knowing its responsibility. II. MARKETING ENVIRONMENT: There are many factors and forces involved that leads to a successful business. ...
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