SWOT Analysis: Medline

SWOT Analysis: Medline Research Paper example
College
Research Paper
Marketing
Pages 4 (1004 words)
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Student name: Course name: Instructor name: Date: SWOT Analysis Strengths: Strengths of Medline include that it is the largest privately held medical supplier in the United States. Another, strength of Medline is market dominance. It holds the largest market share in more than a dozen medical product categories and these products are mostly ranked amongst the top position…

Introduction

Medline has differentiated its products from the products of its competitors. To avoid threats and to keep its products differentiated, Medline uses patents, licenses and trademarks. Strength of Medline lies in that it is the industry leader in medicinal products. The sales growth of Medline has been very high and in 2010 the sales were of over $4 Billion. There has been a continuous increase in the annual sales of Medline and this increasing annual trend acts as strength for Medline. Quality is also the strength of Medline. Medline provides its customers with products that are of high quality. The company does not compromise on the quality of its products and that acts as strength because it helps in maintaining the positive brand image of Medline. Medline is an old manufacturer of medical products and customers trust its products. This level of trust with its customers acts as strength for the company. Another, strength is the wide assortment of products that it offers. It manufactures and distributes over 125,000 medical and surgical products to healthcare institutions and also the retail market. Such a large product range is an indicator of strength of a well-established firm. ...
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