The Ultimate Helmet ( H

High school
Assignment
Marketing
Pages 5 (1255 words)
Download 0
Marketing Strategy for the Ultimate Helmet Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name 10.11.2011 Marketing Strategy for the Ultimate Helmet Channel of distribution for the helmet The company has to ensure that the product reach the client in the right time…

Introduction

The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. The channel would also take care of eliminating extra costs in getting new distributors. The channel would also ensure direct competition between the old helmet and the ultimate helmet. The old mode of distribution involved stocking the product at some online stores and merchant stores countrywide. This would ensure a global availability of our product. Another channel of distribution was identified to improve on the availability of the product. This channel was to identify new overseas sales people from different countries. This mode was established to make sure the ultimate helmet reached those countries that the old helmet was not able to get to due to poor channel of distribution. This would eliminate the need of the company having to first study the tax low in those countries to establish branches. Pricing of the product The pricing of the product is supposed to play a major role in sales made of the ultimate helmet. Taking into consideration the cost incurred in designing and making improvements the ultimate helmet is supposed to be high. A strategy to gain approval of the product had to be identified so that clients would believe they were paying the right price for the product. ...
Download paper
Not exactly what you need?

Related papers

The advertising of condoms
It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive” (AskDefine, n.d.). Some others believe that it is derived from the Italian word guanto which means glove. Condoms are waterproof, elastic and durable and have been in existence for over 500 years. Generally condoms imply male condoms but female condoms are also available…
Retailing: United Colors of Benetton and H&M Hennes & Mauritz
Some of the largest retailing companies of the world are Zara, Target corporation, Walmart, Benetton Group, Hennes & Mauritz and Inditex SA among other. However this study will only focus on the apparel retailing companies of the world. According to the reports, the global apparel retail industry was valued at $1,031.5 billion, which grew by 2 % from the previous year. In addition, the report also…
H Azeem company analysis
Table of Contents Executive summary 0 Table of Contents 0 INTRODUCTION 1 CHOICE OF ORGANIZATION 2 Introduction of the organization 2 Choice Of Organization 3 BUSINESS BEHAVIOUR OF STAKEHOLDERS 5 Theories and frameworks in the small business management 5 Reasons of Small businesses to survive and prosper 7 Marketing Mix 9 ANALYSIS OF H AZEEM BUSINESS STRATEGY 11 Development of personal…
Retail marketing analysis report: H&M
This is likely to continue as a future trend which builds sustainability into the promotional function for H&M. Competition is not nearly as skilled in creating advertising campaigns that have positive psychological and sociological outcomes with customer segments, which would require experiential knowledge that could take time for competitors to try to imitate. …
Choose an advert or advertising campaign you have seen. It can be taken from any media and can be something you thought was rea
What differentiates BMW from its competitors is the level of relationship with consumers that the brand maintains. The company’s recent “The Ultimate Attraction” ad campaign consisted of magazine promotions, outdoor billboards and transit advertising formats, a campaign that establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic…
Metro H and Res Marketing Plan Expanding to India
India has a large population of about 1.2 billion that ranks it among the largest countries in the world and hence a promising market. The nation GDP is reported to be increasing with an average growth rate of between 5 – 7 %. Additionally, the country has numerous industries that boost the economy. Tourism industry ranks first among the service industries and thus a good sector to invest in. To…
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012) Principles and Practice of Marketing (7th ed). London, McGraw-Hill H
This would reveal the extent to which the company followed the formal process of marketing planning. Dixons was a product oriented company when it stated its journey in electrical retail segment. Their followed the strategy “stack-em high – sell-em cheap in brightly coloured stores.” This strategy validated the fact that Dixons focused more towards selling good product in well-designed…