StudentShare solutions
Triangle menu

The Ultimate Helmet ( H - Assignment Example

Nobody downloaded yet

Extract of sample
The Ultimate Helmet ( H

The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. The channel would also take care of eliminating extra costs in getting new distributors. The channel would also ensure direct competition between the old helmet and the ultimate helmet. The old mode of distribution involved stocking the product at some online stores and merchant stores countrywide. This would ensure a global availability of our product. Another channel of distribution was identified to improve on the availability of the product. This channel was to identify new overseas sales people from different countries. This mode was established to make sure the ultimate helmet reached those countries that the old helmet was not able to get to due to poor channel of distribution. This would eliminate the need of the company having to first study the tax low in those countries to establish branches. Pricing of the product The pricing of the product is supposed to play a major role in sales made of the ultimate helmet. Taking into consideration the cost incurred in designing and making improvements the ultimate helmet is supposed to be high. A strategy to gain approval of the product had to be identified so that clients would believe they were paying the right price for the product. Different pricing strategies were identified by first dividing the market into two. These two markets are the new market identified and needed to be tapped while the second market was the market where people were using the old helmet. The new market, a penetration price had to be established which had to be lower than the old market price. This price required to be lower because most of these clients were seen as people who owned motorbikes but did not see the need of the helmet. It was established if the helmet was priced so high they would not bother even buying it. The market was seen to exist mostly in developing countries where motor bike ownership is taking toll in the 21st century. The old market was seen to exist in developed countries like the USA. People who owned motorbikes in these regions were more concerned with their comfort ability due to their high purchasing power. A factor that had to be put in consideration while also setting up the price is that these region stiff competition would be faced due to the existence of the old helmet. The old helmet producer had already established control over the market. It was established the main driver of the marketing would be first draw the attention of the client to the extra capabilities of the ultimate helmet and show them the benefit. This would then make the client buy the new helmet even if the price is higher than the old helmet. Promotion The helmet is supposed to be used mostly by people riding motorbikes and those people who like motorbike sporting. An appropriate channel of advertisement had to be identified with some weighted reason to make sure the product reached the intended client. The Medias of advertisement that were identified are as follow: Social media The helmet due to its capability in GPRS location and picking phone is so attractive to the generation. This group of people can be found on social media which includes face book, MySpace and Twitter. Most of these companies allow companies to advertise their product with them for a certain fee. We analyzed the different social media to identify which had many ...Show more

Summary

Marketing Strategy for the Ultimate Helmet Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 10.11.2011 Marketing Strategy for the Ultimate Helmet Channel of distribution for the helmet The company has to ensure that the product reach the client in the right time…
Author : martinthiel
The Ultimate Helmet ( H essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"The Ultimate Helmet ( H"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International business: H&B LLC Company case
Center of discussion in this paper is the H&B LLC Company that is privately-owned and initially, it had only nine stores. Currently, the company boosts of over 50 stores within the United States. H&B LLC has tremendously grown since its inception and the company’s strong management team is credited for the remarkable growth.
4 pages (1000 words) Assignment
H Azeem company analysis
The total tax revenue generated by these small business often are more than those of large companies due to being in such a high number and being more efficient in operations, In this report a thorough analysis of the relationship of theory to practice towards managing a small business taking Hinna Azeem Jewelry as an example.
12 pages (3000 words) Assignment
Windows 7 Ultimate Deployment
This is a paper on networking consultancy using Windows 7 Ultimate for a Mr Green and his business. Mr Green requires general consultation for his small business that has several stand-alone computers using Windows 7 home premium and needs them migrated to the Ultimate version for the business network.
7 pages (1750 words) Assignment
Ultimate Toronto
The TUC doesn’t have the ability to offer the same benefits and bonuses as other competition, specifically because of the lack of management that is a part of the club. The finance that
2 pages (500 words) Assignment
H
These natural means can start cleaning up your lungs of the countless toxins that have damaged them subsequent to smoking for a long period of time. There are various stages that you can follow in order to help get rid of
2 pages (500 words) Assignment
ASTR123 H
Further, for him, the sun never was in the center and that the spiral nebulae were clouds found in the Milky Way. In support of his opinion on the size of the Milky Way, Shapley
1 pages (250 words) Assignment
R&H Filter co
The managers of the entity are able to exploit the opportunities and reduce or minimize the threats by exploiting the strengths and
3 pages (750 words) Assignment
Religion and Theology Questions: Ultimate Reality, The human condition, Destiny
According to a number of western societies, the concept of Ultimate Reality is God. The concept has also been accorded other definitions by other spiritual and secular institutions as well. The human condition is associated with great paradox, dilemma, and mystery based on what defines evil or good.
3 pages (750 words) Assignment
G H 402
These age groups are the most vulnerable to Malaria epidemics. This has made malaria to be one of the major global causes of mortality and morbidity and under global statistics; it is approximately that about 300 million clinical cases of
6 pages (1500 words) Assignment
G H 402
There are many institutions, organizations and individuals offering free healthcare information online while others charge some fees. However, the bottom-line is there is the significant reduction in cost of providing health care information and its accessibility to various
6 pages (1500 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us