Case Analysis of CUP

Case Analysis of CUP Essay example
Masters
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Marketing
Pages 4 (1004 words)
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Running Header: Case Analysis of CUP Name Module Date There is no doubt that among all the types of business exist in the society, insurance companies are one of the successful ones. CUP being one of the most successful insurance providers in Europe has experienced how it is like to be in the pedestal for several years…

Introduction

CUP experienced a downfall when many of its clients or customers cancelled and ended their contract with the company. There are so many grounds of such action of the customers. Some of the are not being happy or contented with the agent, not pleased with the service, sluggish processing of documents, etc, Why clients are not happy? It is because they were not able to acquire the service that they are looking for the insurance company. The agents have limited information some product lines expect from the product line he or she is endorsing. Since the agents are managed by the same company, the clients are likely to ask information about the other product lines or in some cases; some of this clients have existing contracts with the other product lines of the company. There is indeed a great increase in the number of clients that the agents acquire every month but there are also a lot of clients that leave the company. The company has long been ignorant of this until such time that they can already feel the pain of the result. There has been a lot of solution that has been suggested by the Department Heads, Branch Managers and other people that are expected to be directly concerned with the issue. As an advisor to Derrick Westmuller, I would gladly advice him to use the CCC or Customer Care Center. A company won’t be able to function once the flow of the customer is not good. ...
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