Practically, American Well is an internet based healthcare platform that enables the patients and health care providers to communicate with each other using video chat, text chat, or phone. It assists the patients to get in touch with the respective doctors at any point of time, without any delay in case of an emergency. The business is based on the belief that technology could be leveraged to bring traditional healthcare to people’s home and workplaces. In this setup the patient can fix an appointment as per his/her convenience with healthcare professionals of their choice. Here the data related to medical analysis and medical claim gets immediately integrated into the system. The medical history of the patient’s visit remains in the system and this enables other healthcare providers to continue the follow up, if necessary (Ofek and Laufer, 2010, p.1).
The concept “the doctor will see you now” has been well integrated with appropriate technology, which finally gave shape to American Well (American Well may make America well…online! 2009). The target clients for the organization are primarily the ones who cannot get in touch physically with the primary health care providers. This might be due to geographical distance, time, work schedule or any other constraints. The organization is also quite beneficial in case of emergencies, as they have the facility to directly communicate by phone and video chat. As mentioned earlier, another reason for the initial success of this organization is the declining availability of the primary healthcare providers. As estimated from a recent survey, by the end of 2025, the United States of America will face a lack of nearly 44000 general physicians. If this figure comes out to be true, this situation will largely assist the growth of online health care systems. Again data shows that regular interaction with the primary care physicians rather than occasional visits to specialist can reduce the