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Lyer and Davenport's Reverse Engineering: Googles Innovation Machine - Essay Example

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Lyer and Davenport's Reverse Engineering: Googles Innovation Machine

This research will begin with the statement that the view that Google is a market leader with unparalleled technological and strategic success in the web-based industry cannot be overstated. Hence, the company offers good insights on the business strategic direction to firms in the same industry and even in other sectors outside the internet. Lyer and Davenport’s “Reverse Engineering: Google’s Innovation Machine” seeks to highlight these lessons from Google to show what can be reproduced from the company and how this can be done. According to Lyer and Davenport, one of the factors that have set Google apart from the rest of the companies in the internet-based industry is its long-term strategic view. Here, Lyer and Davenport discuss the Google’s practice of strategic patience. Here, the authors highlight Google’s mission and the strategy the firm is using to pursue the set objective. Google’s mission is to seek to organize the world’s information transform it into a universally accessible and useful form. This is a broad mission by any measure, but the authors argue that Google has taken the mission seriously, which conforms with the general view that sticking to the mission helps bring success to organizations. To pursue this mission, Google focuses on the long-term rather than short-term view; unlike other firms, short-term profits do not cloud Google’s pursuit of its mission. Instead of focusing on short-term achievements in profits, Google has consciously pursued a long-term approach to build value and capability, which explains Lyer and Davenport’s concept of practicing strategic patience. The extent to which Google would go in practicing strategic patience is clear given the management’s appreciation that it would take about 300 years to achieve Google’s mission of organizing the world’s information. Since the article seeks to enlighten other ventures on Google’s strategy to its current success, the authors make an effort of highlighting the reasons behind Google’s success from practicing strategic patience. First, Google offers a very profitable product through monetizing its information search idea which allows for the pursuit of innovations that do not have immediate returns on investments. Besides this, Google has a high clarity of purpose accompanied by great attention to detail; the lesson here is that commitment to clear and simple directives helps firms to gain strategic success. ...Show more

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This study will present a critical analysis of the article "Reverse Engineering: Google’s Innovation Machine” and summarize the main points while drawing from marketing concepts…
Author : rosendo55
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