Hong Kong's Ocean Park Target Market - Essay Example

The scheduled opening targets families, both children and adults. The facility will also present iconic animals, with educational and environmental conservation messages. Among the most targeted animal to be presented in the facility are the Beluga Whales (Lau, 2011 p2). Therefore, in its educational and environmental conservation, as well as the development of respect for animals and their habitat, the new facility targets students and other visitors with an interest in environmental and wildlife conservation.

The park thus targets people from all walks of life, with its community initiatives. Such initiatives include the admission of Hong Kong’s residents during their birthdays at a concessionary rate (Lau, 2011 p1). Those elderly residents above the age of 65 will also be considered favorably, to enter the park at low charges. People with disabilities and those under the Comprehensive Social Security Assistance will also be allowed admission at lower charges (Lau, 2011 p3).