SWOT analysis on Apple company

SWOT analysis on Apple company Research Paper example
Undergraduate
Research Paper
Marketing
Pages 4 (1004 words)
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SWOT analysis on Apple Company Contents Contents 2 Introduction 3 SWOT Analysis 3 Strength 3 Weaknesses 4 Opportunities 4 Threats 5 Reference 7 Introduction Apple Inc., an American multinational corporation, incorporated in the year 1977 in California is one of the successful and largest technology companies in the world…

Introduction

SWOT Analysis Strength Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use. The company investment in the research and development along with marketing and advertisement also adds on to the list of its strength (Apple Inc.-a, 2011, p.1). The company products are in high demand for example, sale of iPod increased and about 100 million iPods were sold making it the fastest selling music player in history (Apple Inc.-b, 2011). The sale of its notebooks products are also very strong and represent a huge contribution to Apple’s income. Apple is one of the most influential and established brand in the world and thus has a set of loyal customers who advocates the brand. The brand not only attracts new customers but also retains them. Weaknesses It was reported that Apple iPod Nano had faulty screen. Apple has admitted that there was problem with its new iPod Nano due to a manufacturing problem. The company claims that this problem has affected less than a 10th of 1% of all the Nanos shipped (BBC News, 2005). ...
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