SWOT Analysis Strength Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use. The company investment in the research and development along with marketing and advertisement also adds on to the list of its strength (Apple Inc.-a, 2011, p.1). The company products are in high demand for example, sale of iPod increased and about 100 million iPods were sold making it the fastest selling music player in history (Apple Inc.-b, 2011). The sale of its notebooks products are also very strong and represent a huge contribution to Apple’s income. Apple is one of the most influential and established brand in the world and thus has a set of loyal customers who advocates the brand. The brand not only attracts new customers but also retains them. Weaknesses It was reported that Apple iPod Nano had faulty screen. Apple has admitted that there was problem with its new iPod Nano due to a manufacturing problem. The company claims that this problem has affected less than a 10th of 1% of all the Nanos shipped (BBC News, 2005). ...Show more
SWOT analysis on Apple Company Contents Contents 2 Introduction 3 SWOT Analysis 3 Strength 3 Weaknesses 4 Opportunities 4 Threats 5 Reference 7 Introduction Apple Inc., an American multinational corporation, incorporated in the year 1977 in California is one of the successful and largest technology companies in the world…
The products of ASUS include “Laptops, Motherboards, and Personal Computers, broadband products, graphics cards, 3D cards, LCD monitors, telephones, pocket PCs, server systems, computer accessories and peripherals” (ASUSTeK Annual Report, 2010).
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
need for comparison with other competitors.
Throughout the presentation, Jobs highlighted the fact all the features invented by Apple since its creation were incorporated in the IPad (allaboutstevejobs, 2001). The auto sync ability of the IPad created a significant marketing trend.
Around the world, the brand name of apple carries an assurance of quality and competence among all the products that they distribute in the market. (Amelio, 1999, 45) For this reason, it could be realized that apple computers indeed has been able to make a great name within the industry that they are joined with.
Thus I being a manager of a competitor of Apple Computers did a SWOT analysis on Apple Computers to find out as to what how my company can compete with it. This essay would further describe the SWOT analysis and would provide with the necessary recommendations to my company.
According to the report Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use.
ried out on the Apple Inc, Nokia, Samsung, and Lenovo demonstrates the firms’ dominance in the market that was achieved through strategic leadership and utilization of core competencies. The Apple’s current strategies of horizontal and vertical integration are the key
10 pages (2500 words)Research Paper
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