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The Influence of Marketing through Culture and Tradition in Kuwait (Gulf) - Research Paper Example
Author : fpouros
Pages 6 (1506 words)
Your name Instructor The Influence of Marketing through Culture and Tradition in Kuwait (Gulf) Kuwait is small Arab country located in the Middle East. It is on the Persian Gulf bordering Saudi Arabia and Iraq. The country is a desert consisting of very hot summers that are short and cool winters…
The origin of Kuwait culture comes from diverse backgrounds and is very rich. In addition, the influences of marketing on customs and traditions of Kuwait is widespread as observed in many firms (Ahmed 16). This calls for conscious marketing especially for the international marketer since what a certain culture accepts may be regarded as a taboo in another. This paper will focus on the influence of marketing on culture and traditions in Kuwait. The importance of culture in marketing cannot be underestimated, the traditions, values, attitudes and religious beliefs of a people can affect greatly the promotion of a product. Most of the marketing mix components can only achieve great outcomes if the culture and traditions of the people is well understood, respected, and tolerated especially that of the target market. For instance, promoting a product is expected to increase customers and consequently the profits, therefore to achieve greater profits through promotion it is imperative that a company puts into consideration a people’s culture and traditions in order to gain a deeper understanding of their needs and be able to produce and market the products that suit their needs. The language of a people is a vehicle of culture and affects the consumer behaviour considerably (Victor 142). ...