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Domestic Violence Centre of Santa Clarita Valley - Research Paper Example

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Domestic Violence Centre of Santa Clarita Valley

This research paper analyzes the website in which Domestic Violence Centre advertises it's products and thereafter gives recommendations on how to improve it for the better. DVC stands for Domestic Violence Centre. This is a non-governmental organization that advocates for non-violence measures in solving domestic issues. DVC is transparent in running its affairs and all information regarding its activities is on the public domain through its website. Therefore anybody donating his/ her resources to the organization knows how their resources are spent. The organization also audits its accounts after every six months to ensure that its financial resources are not misappropriated; therefore, DVC invites anyone willing to sponsor its activities as a partner. This research also analyzes the marketing strategies for DVC, giving recommendations on the best means of achieving its objectives. The website belonging to DVC is not commercial and therefore it doesn’t have advertisements from Google AdSense, chitika and other online marketing firms. These features distract viewers from the organizations site therefore resulting into low traffic and thus minimal information is passed regarding the services that DVC offers. The researcher also focuses on the analysis of various means, in which DVC has communicated its objectives and gives recommendations on how best to improve on them. In conclusion, the researcher states that crowdsourcing and free-lancers hiring are the ways and means in which the organization will leverage itself. ...Show more
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Summary

This research paper describes the marketing plan for Domestic Violence Centre (DVC), that is a non-governmental organization that advocates for non-violence measures in solving domestic issues. The researcher focuses on presenting the successful marketing strategy for DVC website…
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