The products of our business are designed to take advantage of the bargaining power of customers. Many buyers feel that they should bargain in the market. Inclusion of wraps in the product menu is an objective of our business that aims at creating bargaining environment for the consumers. Our business intends to provide varied products for the consumers in order to create threat to substitute products in the market. Another product objective of our business is to create an avenue for potential entrant into the market. Products such as wraps would create a great potentiality for the business to enter into the market. Our business has identified the needs of various customers; this would have provided vital information in designing the product objectives. Our business products aim at providing variety of choices to the consumers. Our products will serve consumers who are jogging or walking along the streets. Our business presents five categories of products, which the customers can choose. The products would benefit the customers because our business intends to offer high quality products. For example, a customer who orders for the stir-fry may decide to take rice with veggies or noodles with sauces. On the other hand, a customer may be willing to buy grilled chicken with Sundried tomato, spinach and regular tortilla wraps. Our product menu has healthy products that it intends to roll to the market. The product features aim at meeting varied demands of the market. Another feature for the products is their ability to be carried away by the customers. Some customers prefer take away, our business has developed products to suit these demands. Provision of products that suit the demands of the customers would help in marketing the business. The approach of our business into the market is to create an opportunity that would lead to high market share. Customer needs is a factor that contributes to the product strategy and objectives of the business. Penetrating market strategy aims at utilizing the business products to attract and retain customers. For our business to penetrate the market, it has to come up with a packaging system that would lure customers. Our business intends to adopt a packaging system that would make the products of the business stand out in the market. The package should break the convection in the market. Our business would develop unique shape for its products in order to draw the attention of the customers. Elegant packets lure the attention of many buyers. Products like fruit salad require unique packaging that would lure the interest of the customers. Another packaging factor that the business wishes to address is the feel good factor. The attractiveness of the package indicates an offer of the same quality. The need to offer quality package would make the business penetrate the market. Our business wishes to use the above choices to achieve it positioning objective. Strategic packaging, product objective and services offered by the business aim at winning greater market share. The success of the above factors would lead to the success of our business. Place is another important factor in the marketing mix. Delivering of business products to the customers at the right time has an influence on the success and market share of our business (Lamb, Hair & McDaniel 47). The distribution channel that the business
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“Product and Place Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/50872-product-place-part-of-the-marketing-mix.
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Name Institution Course Instructor Date Product and Place Products of the business refer to the physical item or service that the business would offer to the consumers. Our business identified the following products for its customer’s fruit salad, veggie mix, and pro-biotic yogurt with mixed berries, smoothies, wraps and stir-fry…
cess, organization and co coordinating 18 Conclusion 18 Reference 21 Bibliography 23 Introduction Wal-Mart has revolutionized retailing in USA in 1962 and since then the company revenue has spread like a bushfire across the country. Wal-Mart serves members and customers more than 200 million times per week at around 9826 retail units in 28 countries under 60 different banners.
A wide range of products is offered by the company in various geographical regions of the world such as Africa, North America, Europe, Asia, and Middle East. Some of its product offerings include coal and synthetic fuels based on coal, oil, natural gas, illuminating paraffin, and other petroleum products.
Microsoft’s promotions are also not working and the money spent is not being recovered aptly. To further optimize its functioning and reach wide customer base, Microsoft has to implement certain positive strategies. 2. Introduction The Xbox 360 is the seventh generation of video game consoles from Microsoft.
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
As of 2011, KFC has its presence in more than 110 countries all over the world, most of which are franchised business (Lamb, Hair & McDaniel, 2011). This paper is an attempt to explore the marketing mix that is product, price, place, and promotion strategies used by KFC.
The major aim that characterized the six-year marketing plan is to ensure that at the entry point, the company takes charge of 30% of the existing market and grow this percentage up to a level of 37%. This would involve the sale of 1500 pieces of PirateEye products in a year by the sixth year. The target market is identified to be boat owners.
There are still companies that provide dial-up services, such as NetZero and America Online, generally catering to either lower-income demographics or to those living in rural regions without adequate access to this quickly modernizing Internet technology substitutes.
The service provides the operators with the necessary resources for a given project such as scope, risk, cost, time and quality management to enable them to achieve their objectives. The project manager is the person who ensures the objectives of the project are met and is the main link between the consumer and the company.
ning what Lange has tried to promote in his paper, it would be nice to say a few words about Oscar Lange, the author of the paper I have chosen for the purpose of discussion.
A Polish citizen by birth, Oscar Lange studied law and economics at Poznan and Cracow and also taught