The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as one of the important grooming sector. Therefore the product is perfumes and as a sales promotion manager it is the duty to promote and generate awareness about the new perfumes and also maintain the brand value of the existing brands. The perfume introduced will be promoted to both the females and males as it can be used by both the gender simultaneously and is targeted to the premium sector of the society.
Sales promotion would be done with the help of the sales force and to monitor the sales, certain software can be used so that a track can be maintained as to how the sales promotion will be performed and also after effects. Sales force will be mainly responsible for conducting sales promotion in various malls and other places associated with the brand. Apart from the sales force, high technology hardware would be appropriate in determining the results obtained after proving a heavy discount and offers by the business.
Sales promotion involves variety of activities in order to promote and increase the sales. The target market is the consumers and so all the activities will be undertaken keeping the consumers in mind. Some of the activities which are often used in sales promotion targeting the consumers include discounts, increase in the product quantity, offering complementary products, issuing discount coupons and vouchers, contest, prizes, gifts and samples.
For the sales promotion of the perfume, the sales promotion manager would propose for activities such as distribution of free samples where the company would provide free samples to the consumer’s visiting the stores or the segment in the retail outlet. The objectives of free sample are to get the consumers to make purchase of the perfume and make