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• Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Joses Southwestern Caf. Prepare a report of your findings for the two owners. Your report shou

# Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Joses Southwestern Caf. Prepare a report of your findings for the two owners. Your report shou - Essay Example

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## Extract of sampleAnalyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Joses Southwestern Caf. Prepare a report of your findings for the two owners. Your report shou

Summary statistics for some questions of interest are presented hereunder. The main objectives of this survey were as follows;
The average frequency of eating at Joses Southwestern Café was about 4 days per week while at Santa Fe Grill was approximately 3 days per week. Table 1 provides a breakdown of respondents’ frequency of eating for the two restaurants.
33.6% of respondents very frequently had meals at Joses Southwestern Café as compared to 15.8% that very frequently had meals at Santa Fe grill. This is a confirmation of the dwindling customers for Santa fee grill.
The pie charts below show the distribution of age by type of restaurant. From the chart, we can see that majority of the customers are aged between 35 and 49. This is true for both Santa Fe Grill and Jose’s Southwestern Café restaurant. To be noted is the fact that Santa Fe has fewer customers aged between 26 and 43 than its competitor.
Table 1c below shows the distribution of the number of children customers have at home for the two restaurants. This factor is believed to influence the type of restaurant one chooses to dine at. From the results, we can see that majority of Joses Southwestern Cafes’ customers (44.7%) have 1-2 children at home whereas the case of Santa Fe Grill majority of their customers have no children at home.
In order to see if there is an association between number of children at home and restaurant, a Pearson chi square test was done and the results presented in table 1d show that at 5% level of significance, this association exists and it’s statistically significant.
Table 1e presents results of a cross tabulation of employee friendliness and restaurant. From the summary statistics we learn that majority of customers at Santa Fe Grill (40.7%) disagree that the employees of the restaurant are friendly. This is contrary at Jose’s Café where majority of ...

## Summary

This analysis was conducted on data obtained from a survey conducted by proprietors of Santa Fe Grill Mexican Restaurant following an observation that the revenues, traffic flow, and sales were declining and the realization that they knew only the basics about their customers. A…
Author : wilfredo65
Pages 22 (5522 words)

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