The ad is targeted towards the audience who want to explore the mysteries of the world. It is a two-minute ad but it says a lot to its audience. It conveys lot of messages. First of all the ad features the evergreen and famous actor Rutger Hauer. The actor has been used to portray that just like his acting, Guinness beer is also timeless. The audience at which the ad has been targeted is definitely inspired by Rutger Hauer’s personality. The actor has been basically used to personify the beer brand. The actor is dressed in black from head to toe which is a symbol of mystery. The actor projects a cool and mysterious image, making the beer brand seem cool and mysterious. The featuring of Rutger Hauer embodies all the dark and mysterious qualities that are synonymous with the brand image (COMPUTER ARTS. 2008) The ad gives a message of socializing and also that Guinness beer is good for health. It conveys a message that with Guinness the target audience can unfold the mysteries and dark secrets of the world. In addition a lustrous field of barley is shown in the advertisement which shows that Guinness beer is brewed from the finest barley crop. It convey a message, that people who do not get time to socialize can actually make time to interact with people while having a pint of Guinness beer. At 0:35 in the ad Rutger stops a moving needle of a watch and says “Talk amongst yourselves. ...Show more
Marketing Communications Marketing Communications The ad is of a beer brand. Guinness is the brand that is being promoted through the advertisement. The advertisement is targeted towards the audience who are beer drinkers…
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
Approach of IMC used 8 Challenges of IMC tools 9 Recommendations and suggestions for future use of IMC 9 Conclusion 10 References 12 Abstract This paper has been written to enhance the practical knowledge of integrated marketing Communication usage in today’s world.
Brands exist in the minds of the consumers, not only due to its experience by the customer, but principally due the long term impact of communication. Traditional marketing models have failed to capture the intricacy of consumer behaviour and as a result of that, established communication models were actively used by the markets.
Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper, Billboards and now most commonly used media the internet is now being used to promote all kinds of products, ranging from consumer durables to unethical pornographic products.
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
eals with the brief case studies of three different organizations from the same industry, on use of IMC campaigns, their selected target markets, campaign ideas, tools, themes and comparison of the three companies. The whole essay clarifies the concept of integrated marketing
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
The prime purpose of the essay is to explain marketing communication, two step Communication model and basic Communication model.
According to Towne and Adler, communication is described as a process which initiates when one
3 pages (750 words)Essay
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