(Selvon, 2012) The demand has increased due to its several benefits. Grocery retailers who consider the consumer interest and reasons of rise in organic food consumption can eventually become market leaders. They are considered to be more nutritious, protect from harmful diseases, promotes well being and protects the environment.
The National organic program was developed on 21st October 2002 and is a program for developing organic standards. It comprises of representatives from several categories such as farmer, retailer, processor, scientist, environmentalist and certifying agent. The USDA organic logo is an easy way to recognize organic products for the consumers and feel conﬁdent that they are purchasing a product that is pure and meets standards. The foods covered under current organic standards are fruits, meat and poultry, legumes, livestock feed, nuts, seeds and so on. Organic certification systems mostly have elements such as:
Consumers needs and wants change with time. The consumers nowadays have started preferring organic food products over conventional foods. There are several reasons behind it. The main reason is that there is a rise in various diseases such as cancer, heart diseases, obesity etc. Consumers have become very health conscious. This health consciousness has risen because of increase in education attainment and media. (Minton, 2009) Various harmful chemicals such as heavy metals, synthetic pesticides and solvents such as benzene and toluene are found in non-organic foods. As Organic foods are chemical and toxin free so they protect individuals from several diseases and other harmful infections. (Nytimes, 2009) The study sponsored by the European Union confirmed that organic fruits and vegetables have more vitamins and minerals and up to 50% more antioxidants which are beneficial for humans. (Kidsorganics, n.d.) In addition people who are allergic to foods, chemicals or preservatives by switching to organic foods can gain ...Show more