A Case Study on Toyota Corporation.

A Case Study on Toyota Corporation. Essay example
Masters
Essay
Marketing
Pages 70 (17570 words)
Download 0
Production and technical experts are convinced that the Company’s production system is not at fault and the defects are those that may be reasonably expected in the case of the mass production of technical equipment in the scale Toyota does…

Introduction

This study examined the effect on the public’s perception of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish once more Toyota’s brand position in the public mind for quality and reliability. It concludes that despite the negative publicity and adverse consequence of the Company’s recalls, the chances Toyota may redeem itself and assume market leadership once more are high with the help of strategic brand management particular to addressing a product recall event.
The modern age of business can be defined as an age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increased competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs (Hitt et al 2009).
The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business. ...
Download paper
Not exactly what you need?

Related papers

Organisation Analysis & Change TOYOTA MOTORS MANUFACTURING CORPORATION
However, on January 26, 2010, Toyota, suspended the sales of eight vehicles that was recalled for various problem which would include accelerator pedals (Welch, 2011). Having developed the Lean production concept as derived from the Toyota Production System, a question that begs to be answered is how these defects made it to the customers. These kinds of production issues were not the first but…
Udoka corporation case study
Operational process is the core area that has to be very efficient to retain the sustainability of a company. Therefore, in order to maintain a higher level of operational process, proper evaluation and controlling activities are inevitable. The evaluation of operational analysis can be done using the financial evaluation techniques specifically the ratio analysis. Besides, the management…
Toyota Company Analysis
Quite a global body, Toyota Motors has dealt with the automotive market not just within its ‘home base’ of Japan and US, but in several other nations. Additionally, Toyota Motors has taken the initiative to stay up to date with modern topics of concern, concentrating on the additional corporate tasks of world as well as ecological concerns (Edsall, p. 43, 2006). Toyota Motor Corporation exists…
Role Of A Leader In Managing Crisis. Toyota case study.
A leader’s primary role is to set the goals for the crisis management strategy which requires to be based on the organisation’s values. Leadership qualities are measured through the commitment involved in drafting crisis problem along with the firm’s top management. Further identifying the levels of problem related to crisis management will enable a leader to create a friendly and supportive…
TOYOTA Corporation
The philosophy of lean aimed at preserving value with less work done. This philosophy has been driving the Toyota Company for decades. Lean manufacturing emphasizes on efficiency by optimizing the flow of work, ensuring that there is minimum waste and use of intuition to make decisions rather than accepting the idea that existed before (Jeffery, 2004). Strategic history of the organization…
Global Marketing Strategy of TOYOTA
The fast pace of advancement of the modern day world is more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives…
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within…