World Travel Services - Assignment Example

Only on StudentShare

Extract of sample
World Travel Services

It guides the employers internally as well as helps raise capitals from external audiences. Debelak (2000) claims that marketing plan is a significant part of a business plan. It includes information about services, prices, and products. One needs to know how the main competitors are fairing because they constantly keep coming up with new strategies to attract customers. One should also consider key government policies that can affect the operational of a business when coming up with a marketing plan. Information Source of data Time Measurable information, like how to increase customers. observation Period of one year. Accessible, for example, distributing your products or services to other regions web search Within a period of 2 years. Distinguishable information, like looking at key competitors strong and weak points Internal data Within a period of I year Relevant, information in terms of developing marketing mix for each segment chosen. Surveys and questionnaires Within a period of 6 months Feasible, approaches for each segment with specific marketing program. ...Show more


Marketing and product innovation are the most important advantages that companies can rely on in order, to succeed and survive in the market place. A marketing plan is a guide that organizations rely on for a period of time in the future…
Author : estark
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"World Travel Services"
with a personal 20% discount.
Grab the best paper

Related Essays

Federico World Travel Services
FWTS is an eco-green Corporation that offers world travelers the opportunity to discover the world by pricing hotels, utilizing connections with businesses and co-workers through social networking, offering information about destinations, and booking flights and hotels for all types of vacation.
17 pages (4250 words) Essay
Marketing Plan for Saigontourist travel services
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
8 pages (2000 words) Coursework
Cheap airline services
This study was mainly focusses on cheap airlines services. One of the ethical factors that attend to this kind of study is that it involved an element of classified information. Exposure of some of some information about specific airlines might imperil of jeopardize their business interests.
16 pages (4000 words) Essay
Buying Behavior & Market Analysis
A high involvement purchase takes a higher expenditure than a low involvement purchase. It also takes a lot of risk to do this purchase; therefore a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
4 pages (1000 words) Essay
Travel and Tourism in Sri Lanka
It also reflects the barriers and the difficulties that the travel organization can face in its endeavour to expand the business globally. Table of Contents Executive Summary 2 Introduction 4 Strategic Objectives 5 Assessment of the Environment 6 Market Identification 8 Marketing Strategies 9 Action Plan 10 Marketing Budget 13 Monitoring and Evaluating 13 Critical Issues 15 Conclusion 16 References 17 Bibliography 18 18 Introduction The travel and tourism industry on a global basis has grown rapidly in the last few decades.
8 pages (2000 words) Essay
Some aspects of marketing
Due to changes in the global trends and free online videos, video gaming has undergone re-structuring programme. Focusing on the technological advancement, the industrial growth and expansion, for example, of the GameStop are majorly influenced by video game components, innovation, market changes, business structures, and suppliers.
7 pages (1750 words) Assignment
The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel)
Introduction With the continuous observation and a through marketing analysis, marketers have recognised that the target audience or consumers for a certain product are not similar in nature due to the differences prevailing in the parameters such as social affiliations, demographics, needs, attitudes and locations.
8 pages (2000 words) Essay
Organisational behiever design
A leader in true sense is someone who leads his followers along the way or path towards their goals and objectives (Blanchard & Hersey, 2008). Leadership is the characteristic that will enable a person to inspire group of people to realize common interest or goal.
3 pages (750 words) Essay
Services Marketing
Deregulation called for private players which induced competition in an earlier subsidised monopoly market. Industry grew by a series of cost cutting measures simultaneously followed by volume increasing approaches and a lot of acquisitions in a highly competitive market (Stagecoach Group, 2013A).
14 pages (3500 words) Essay
Marketing of services
Starting from lodging to gaming and entertainment the hospitality industry uses various channels to discern the guests with memorable experiences. This is done in order to provide a pleasing experience to the customers so that they in turn can provide referrals to other potential customers and can themselves provide repeated visits.
6 pages (1500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email