Precise Software Solutions Case Study

Precise Software Solutions Case Study Case Study example
College
Case Study
Marketing
Pages 7 (1757 words)
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Executive Summary Precise Software Solutions has plans to launch a new product called Insight, which can assess and manage the entire IT infrastructure of organization. Any newly launched products including Insight can be successful, only if they are launched after all its functionalities have been developed and tested…

Introduction

However, Precise will not be able to launch in 2000, because it does not have the human resources capabilities including technical personnel and sales team to develop the functionalities and sell product. Even if they try selling it earlier, it could lead to many short-term as well as long term-problems. Precise Software Solutions Introduction Organizations will always want to expand their markets, including the geographical markets as well as the product markets, so they can optimally tap the opportunities that may be available in those markets. When an organization finds that there are optimal opportunities in a particular product market, they will launch new products catering to that market. As new product launch can be the ‘key’ that enables the organization to open the ‘doors’ of success, organization can or need to come up new products or services at regular intervals or at appropriate times. However, one of the key issues regarding new product launches is the functionality of the product and timing of the launch. Background and the Problem Precise’s existing operations Precise Software solutions, located in Westwood, Massachusetts, launched its first product in 1996 called Precise/SQL, which has applications in the performance management market. ...
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