The Luxury Food Service Industry - Essay Example

Only on StudentShare

Extract of sample
The Luxury Food Service Industry

The selected three different venues from the high end food service industry based in London are Jumeirah Carlton Tower, Radisson Edwardian Hotel, and the Langham London. This assignment tends to analyse the marketing strategy for these three choices. Jumeirah Carlton Tower: The luxury, five-star Jumeirah Carlton Tower Hotel is located in the heart of Knightsbridge. The demographical advantage which makes the Jumeirah one of the most preferred hotels is its location within the walking distance of Harrods and Harvey Nichols department stores and the exclusive designer boutique of Sloane Street. Moreover, the highlighting points that make Jumeirah Carlton Tower one among the most chosen is that it has been voted Europe’s leading Business Hotel 2011 at the World Travel Awards; top three best hotels for service in the UK in the Conde Nast Traveller Gold List 2011 and 4th place for Best UK Business Hotel in the 2010 Conde Nast Traveller Readers’ Travel Awards (Jumeirah Carlton Tower, n.d). Radisson Edwardian Hotel Radisson Edwardian Hotel is located at the very heart of London’s theatre land, a five-star hotel of a Leicester Square landmark. The hotel is with the accent on contemporary elegance that has the potential to drag the customers into it. ...
Download paper


The Luxury Food Service Industry Introduction Marketing concentrates on the most fundamental necessities of companies to identify customers, their needs and preferences, and to analyse their attitudes to promotion and other factors that influence their purchasing decisions; it also focuses on what influence them to buy products and services from the firm rather than a competitor (CIM, 2009)…
Author : aspinka

Related Essays

Digital Marketing and Social Media Marketing in Luxury Industry
9 pages (2259 words) Essay
The role of social networking in building strong luxury fashion brands among the young customers in the UK
40 pages (10040 words) Dissertation
Australia Fast Food Industry Analysis (Hungry Jack)
12 pages (3012 words) Essay
Industry Analysis on Food Lion
20 pages (5020 words) Research Paper
Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong
5 pages (1255 words) Essay
Literature Review on Marketing
15 pages (3765 words) Literature review
Marketing and Stakeholders in the Food Industry
8 pages (2008 words) Assignment
Fast Food Restaurants
8 pages (2008 words) Assignment
Segmentation and Introduction to Product
1 pages (251 words) Essay
Chapter 12
2 pages (502 words) Assignment
Individual project 5 Final
6 pages (1506 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!