This research will begin with the statement that marketing concentrates on the most fundamental necessities of companies to identify customers, their needs, and preferences, and to analyse their attitudes to promotion and other factors that influence their purchasing decisions; it also focuses on what influence them to buy products and services from the firm rather than a competitor. The selected three different venues from the high-end foodservice industry based in London are Jumeirah Carlton Tower, Radisson Edwardian Hotel, and the Langham London. This assignment tends to analyze the marketing strategy for these three choices. Jumeirah Carlton Tower: The luxury, five-star Jumeirah Carlton Tower Hotel is located in the heart of Knightsbridge. The demographical advantage which makes the Jumeirah one of the most preferred hotels is its location within the walking distance of Harrods and Harvey Nichols department stores and the exclusive designer boutique of Sloane Street. Moreover, the highlighting points that make Jumeirah Carlton Tower one among the most chosen is that it has been voted Europe’s leading Business Hotel 2011 at the World Travel Awards; top three best hotels for service in the UK in the Conde Nast Traveller Gold List 2011 and 4th place for Best UK Business Hotel in the 2010 Conde Nast Traveller Readers’ Travel Awards. Radisson Edwardian Hotel Radisson Edwardian Hotel is located in the very heart of London’s theatreland, a five-star hotel of a Leicester Square landmark. The hotel is with the accent on contemporary elegance that has the potential to drag the customers into it. The luxury fabrics and muted shades of the individually designed rooms are much liked for its calming and comfortable experience. Moreover, the hotel’s warmth and hospitability belie the red-carpet glamour of its location. In the same way, the Hampshire Bar and Restaurant buzzes suit well for al fresco dining on the square. Today, the hotel has become a part of the Green Tourism business scheme and has received the Silver Award, which proves that it is working well with the high standards set by Green Tourism. The Langham London is a renowned luxury hotel situated in London with more than 140 years of history. Guests can discover its 380 luxurious guestrooms and suites, 15 function rooms and the dazzling Palm Court, a place known for the tradition of afternoon tea. The hotel remains high having enchanted royalty, dignitaries, and celebrities since 1865 when the first grand hotel was opened in Europe by the firm. The Langham Hotel London continues to impress the potential travelers with its legendary ‘service with poise’. The well-celebrated history and renowned reputation of the obviously fine company make it different from other everyday London hotels. Moreover, it offers impeccably luxurious surroundings on Regent Street, one of the city’s premier locations. The service marketing mix, also known as an extended marketing mix is an essential element of a service framework design, which comprises of 7 P’s as compared to the 4 Ps of a product marketing mix. In another word, the service marketing mix presumes the service as a product itself but adding 3 more P’s which are required for optimum service delivery. The product in service marketing mix is intangible in nature, which cannot be measured like the physical products such as soap or toothpaste. Tourism industry or the luxury food industry can be an excellent example.
This report concentrates on the marketing tools that build the element ‘luxury’ within the services industry. It will examine the strategies where competition and success are primarily based on providing a “customer experience”…
By definition, a budget hotel targets to the lower end of the spectrum and differentiates itself through cost leadership. While on the other hand, a luxury hotel as the name denotes targets to the upper segment of the market offering endearing features.
My specialization centres on the service oriented business (tourism luxury industry) concentrating in event planning and management for upscale clients. Luxury tourism is a prominent field awash with an ever growing stature. In the discussion, I have adopted the position of events planning manager specializing in organizing high-end events such as concerts, product launch, and showroom facilities.
The firms should understand the business implications of the implementation process across the entire product development and marketing lifecycle. This is especially true in the case of financial service products which affect the private investment decisions of the customers.
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
On the other hand, the term consolidation refers to the process whereby businesses acquire other smaller entities combining them to create much larger companies (Kroeger, Vizjak, Moriarity, 67).
Fast food Nation offers fast foods to its consumers on the
The second phase of the research will focus on the branding process and how it relates to fashion products and luxury products. This will involve the assessment of brand management principles and its relationship with fashion and luxury products.
Azevdo, A. and
Many of their consumers are the young generation who use social media and mobile phone applications as their buying or selling platforms. Visual merchandising involve the use of several techniques in order to capture
The paper will be aiming to outline an in-depth analysis on the impacts of the social media on purchase intention and brand loyalty of luxury fashion brands. . Customers are expecting high value addition and innovative features in the luxury products. Luxury fashion brands are mainly targeting youth customers. China is offering higher potentials.
5 pages (1250 words)Essay
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