StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research

Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research - Coursework Example

Extract of sample
Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research

An organization may carry out primary research in which researchers gather facts about the prevailing situation through observation, surveys, and behavioral data and through experimentation. Most organizations initially gather secondary data before undertaking the primary research. Secondary data are data about the subject at hand that may be already into existence somewhere within the reach of the organization, having being collected by the organization or another body and therefore the information may be useful partly or wholly in handling the problem at hand. Reasons Why Organizations Spend Time Gathering Secondary Data The information that already exists somewhere may help the researching organization in expanding its knowledge regarding the problem to be solved. The company may use such report to find out what others have done in a particular field of study. The secondary data may also help an organization it its preparation for primary research, by helping in identifying the tools and materials that need to be used in order to make the future research successful. The secondary materials may also help an organization to understanding the progress that other researchers have made. This help in avoiding certain research problems in order to use the available resources effectively. The company may also use the secondary data to identify the needed resources for the research work to be successful. It helps in setting realistic period for the research work that the organization intends to undertake, and to assemble a team of researchers for different roles in the research process. Advantages of Using Secondary Data Data collected externally may be more objective since no one within the organization may have influenced the outcome of the data. This is usually useful when the data needed to solve the current problem does not exist anywhere in the organization, it may be appropriate to obtain the data that may have been collected by other pioneer organizations in the same industry. This helps the researchers to identify areas of focus to solve the problem effortlessly. Using data that was collected by other organizations in solving related problem is part of the learning process that is useful when handling many research problems for the first time. This helps in avoiding some obvious mistakes that may lead to wastage of resources and time in the earlier researches (Kotler et al, 2009) The organization may find relevant data that touches similar problems that the company is seeking to solve. In marketing, it is common knowledge that all products goes through the product life cycle and all organizations goes through the same learning curves. It is therefore a reality that the problem that any organization may be dealing with at present may have been faced by another organization in the past. When data is acquired from other organization, it may influence the learning process much faster for smaller organization, whose resources are constrained. It is cheaper to obtain in different forms of research findings as needed by the organization for solving a specific problem at hand. The process of obtaining materials that already exist to be used in solving a related marketing problem is shorter. The processes of obtaining such existing data may at time cost the organization almost nothing or only a small cost may be involved. This is useful when there is need to save on the cost and time availability. Secondary data is readily available in variety. Today the world is today experiencing information explosion, and therefore every type of information that may be needed by ...Show more


Managing a business well in today’s dynamic world requires having updated information about the present, to be able to predict the future more precisely. This requires undertaking a marketing research. …
Author : hwest
Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Analysing data
The discourse hereby presents the analysis, as required. 1. The Purpose of the Performance Appraisal The results for the purpose of the PA as perceived by employees and managers were exactly parallel with those perceived by managers. The number one purpose identified by both was to give feedback and the least was to provide a structure of a plan of organizational success.
5 pages (1250 words) Coursework
Data Analysis
Data for unemployed persons was obtained from the Annual Population Survey (APS). The APS is conducted annually during which information on the number and percentage of people who are employed, economically active, unemployment rate and economically inactive is collected.
7 pages (1750 words) Coursework
Primary Care Nursing Coursework
However, Accident and Emergency departments may have other problems apart from inappropriate utilization and these include queuing problems and overcrowding of patients who may be deprived of the requisite facilities. Aharonson et al (1996) provided information on patterns of services, arrival and factors influencing queuing in A&E departments and suggested that there are potential benefits for management and applying operations research methods in clinical environments.
40 pages (10000 words) Coursework
Data Rules
It then provides useful information as output. This information assists the user of the system in decision making, identification and solution of problems. The article ‘Knowledge Acquisition, Synthesis and Validation’ focuses on a specific type of
1 pages (250 words) Coursework
Primary and Secondary Sources
Primary sources provide first-hand testimony or direct evidence concerning a topic under investigation. These are created by witnesses or recorders who experienced the events or conditions being documented. Often these sources are
1 pages (250 words) Coursework
What is the most important way that the business you have chosen could improve its collection of market research data
The college offer Easter revision courses for AS, A and GCSE level for pupils from other colleges. This paper will focus on the most significant market research, which the Mander
5 pages (1250 words) Coursework
Data base
B. Who manufactures the DBMS Oracle and what is Oracle’s current version number? Oracle Corporation manufactures oracle DBMS and its current version number is 12c Release 1: (Oracle, Introduction to Oracle Database). D. What
1 pages (250 words) Coursework
Big Data
This is because availability of more data and a variety of it may lead to results that are more accurate. The accurate results and analyses means that the business will make confident decisions, and this means the business will be efficient in its operations, reduction of
10 pages (2500 words) Coursework
Primary and Secondary Sources
They mainly addressed on activities that initiated the war, how it progressed, and its consequences. The primary sources are reliable and credible because most authors wrote them during the progress of the
2 pages (500 words) Coursework
Data Collection
systematic approach of gathering and measuring information on different variables so as to establish answers to research questions evaluate outcomes and test the hypotheses. A myriad of businesses across the globe depend on the collection of data for a number of reasons. Most
8 pages (2000 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Coursework on topic Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us