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The Marketing Mix (4 P's) on Mercedes When Entering The China Market - Essay Example
Pages 5 (1255 words)
Mercedes Benz is one of the most prestigious automobile makers in the world. The company has its corporate headquarters in Stuttgart, Germany. The organization is a global firm that has a market presence in 93 countries worldwide including production facilities in 17 countries scattered across five continents…
China is a member of the prestigious BRCIS organization which represents the five biggest emerging economies across the world. The purpose of this paper is to describe the marketing mix of the company with an emphasis on its social corporate responsibility efforts. The four Ps of the marketing mix are place, product, price, and promotion. The place the firm is evaluating for further product distribution is China. China is one of the best economic success stories of the past few decades. Its economy has been growing at an approximate rate of 9% during the past 30 years. The current gross domestic product per capita of China is $7,600 (CultureGrams, 2011). The People’s Republic of China is the most populated country in the world with an estimated population of 1.3 billion inhabitants. There is a fast growing middle class in China due to the rising economy of the country, especially in the larger mega industrialized cities such Beijing and Shanghai as well as up and coming cities where major manufacturing centers are located or are being developed. ...