Marketing Objectives - Essay Example

Only on StudentShare

Extract of sample
Marketing Objectives

The new product is code named as M2030. Marketing Objectives The target market of the company is all the households and offices of that are looking for lighter and efficient products. The product is aimed for UK market. M2030 will be a good choice for families considering the product’s ease and efficiency. “UK Households spent an average of ?474 per week in 2010.” (Office of National Statistics, 2011) As per the statistics department, fuel and power form one of the major components of the expense items. It is also seen that consumers have spent more disposable income for consumer durables in 2010. This trend is expected to continue in 2011. The product will be more focused on London, Northern Ireland, South East, East and South West. (Office of National Statistics, 2011) The marketing objectives of the product M2030 are as follows: 1. To become the best in class product in the product category 2. To make the product available in all the leading electronics stores 3. To offer the product to the customers at a highly competitive price 4. To create an impact in the minds of the customers regarding the benefits of the product. This report will further look into the detailed aspects of marketing of M2030 in UK. A detailed analysis of the competition and environment is also included in the report. ...Show more

Summary

Introduction This report is a marketing plan for the new micro wave oven developed by G Electronics. G has always been committed to improving the quality and convenience of people’s lives by providing best quality products to them. The new micro wave oven is no exception to that mission of the company…
Author : larrycollier
Marketing Objectives essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Objectives"
with a personal 20% discount.
Grab the best paper

Related Essays

Develop Organisational Marketing Objectives: KFC
However, it entirely depends upon the research, consideration and evaluation of the marketing plan. It plays a significant role in aligning the marketing strategies developed by an organisation with its determined goals and objectives with a purpose to assist the organisation in the path of sustainable growth and development (Arizona Guide.Com, “How to Write a Marketing Plan”).
9 pages (2250 words) Essay
Marketing Audit and Marketing Objectives
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
9 pages (2250 words) Essay
Marketing plan and objectives
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
3 pages (750 words) Essay
Marketing objectives and strategies of massive, incorporated
o become the market leader by increasing market share by 10% ; and To aggressively compete with search rivals like Google and Yahoo (Wash, 2006). The marketing strategy currently employed by Massive, Inc. can be fully understood by looking at its marketing mix.
2 pages (500 words) Essay
Marketing Research Objectives and marketing theory
In order to make its marketing successful an organization needs to have thorough knowledge about the involved customers, competitors
4 pages (1000 words) Essay
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You must justify each stage of your response with reference to relevant academic concepts which should be critically examined
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting
9 pages (2250 words) Essay
Positioning statement/ marketing objectives
This tablet will have all the important elements that are present in a car. The company manufacturing this iCar, manufactures both; tablets as well as cars. Therefore the company has decided to introduce a new product by combining the positives of
1 pages (250 words) Essay
In REPORT FORMAT, prepare an outline MARKETING AUDIT AND SET MARKETING OBJECTIVES FOR HOTEL IBIS IN MANCHESTER UNITED KINGDOM. Each page of the REPORT must be referenced with relevant academic concepts. (1) introduction (200 words) (2) Key assumptions reg
These objectives are identified after developing a marketing audit, based on the firm’s strengths, weaknesses, opportunities and threats. In other words, the paper shows the potential use of a popular
10 pages (2500 words) Essay
Marketing Audit and set Marketing Objectives for Holiday Inn
The hotel chain has strong presence in USA and UK markets and is currently expanding its market in Asia. The hotel has benefited from talented employees who offer quality customer services and transformational leaders that are committed to offering
9 pages (2250 words) Essay
Marketing plan objectives
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT