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Introduction This report is a marketing plan for the new micro wave oven developed by G Electronics. G has always been committed to improving the quality and convenience of people’s lives by providing best quality products to them. The new micro wave oven is no exception to that mission of the company.
The new product is code named as M2030. Marketing Objectives The target market of the company is all the households and offices of that are looking for lighter and efficient products. The product is aimed for UK market. M2030 will be a good choice for families considering the product’s ease and efficiency. “UK Households spent an average of ?474 per week in 2010.” (Office of National Statistics, 2011) As per the statistics department, fuel and power form one of the major components of the expense items. It is also seen that consumers have spent more disposable income for consumer durables in 2010. This trend is expected to continue in 2011. The product will be more focused on London, Northern Ireland, South East, East and South West. (Office of National Statistics, 2011) The marketing objectives of the product M2030 are as follows: 1. To become the best in class product in the product category 2. To make the product available in all the leading electronics stores 3. To offer the product to the customers at a highly competitive price 4. To create an impact in the minds of the customers regarding the benefits of the product. This report will further look into the detailed aspects of marketing of M2030 in UK. A detailed analysis of the competition and environment is also included in the report. ...
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