Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment. A theme hotel requires specialized knowledge of the various operations involved. There are numerous opportunities in existence for the hotel and the new owners. New trends in the hospitality industry are emerging. While these are becoming popular the old ones do not get obsolete. The opportunity for the hotel here is to integrate new ideas into the original one of boutique hotel. The owners of the hotel should make maximum use of these available opportunities when it starts operating to capture the market before new entrants take over. Threats to this takeover come from several places around the business. With the hotel having been previously operational, the new owners need to be aware of existing competition rivalry already in existence (Gordon, 1989). This rivalry comes from the hotels which have been competing with the Good for business within the city. The other threat comes from within the company. The brand reputation which the hotel has created over the years comes as a threat if the company decides to discontinue the concept of the hotel. This posses a great threat as all existing clients may leave if the concept of the hotel changes The Hotel performance The good hotel has faced a surmountable challenge since reopening. The performance of the hotel has been impressive compared to other industrial players. The results of the past one year show an improved level of occupancy (Drucker, 1954). Before the rebranding the hotel show seems to be lagging behind compared to its competitors. The results for the month of March in 2008 indicate that the hotel has low occupancy levels compared to the peer group. At this particular time, the growth rates of occupancy levels also indicate that the hotel is behind the industry levels. The hotel has lower average daily rates than those of the peer group. These can be attributed to the target clients whom the good hotel targets. Most of the hotel’s clients are holiday makers who are on budget holidays. As time progresses this seems to change. The results posted for the month of March 2009 indicate that the hotel has surpassed the peer group hotels. While the Good hotel achieves a positive growth rate peer group posts a negative result. These results can be attributed to the changes which were implemented in the management of the hotel. The rates of rooms are almost at par with those of peer group hotel. There has been a lot of improvement in the results when they are compared to those of the competitor group. The results of 2010 indicate slowing of growth which had been attained in the year 2009. This though was as a result of the cancellations experienced as a result of ash flows in most European countries. Most clients of the Good Hotel come from the European zone. This is what slows down the upward trend of the Good hotel. In general terms though, the hotel can be said to be at par with its competitors. The hotel has enhanced competitiveness by targeting low spending holiday makers who come in large numbers. Though the hotel has a lower daily average rate, the occupancy levels in the hotel are higher than those of the peer group. Company strategies The company has applied several strategies to enhance the good hotel brand. Branding of the hotel has
Cite this document
(“Case study of Good Hotel in San Francisco Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/51524-case-study-of-good-hotel-in-san-francisco
(Case Study of Good Hotel in San Francisco Example | Topics and Well Written Essays - 1500 Words)
“Case Study of Good Hotel in San Francisco Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/marketing/51524-case-study-of-good-hotel-in-san-francisco.
Cited: 0 times
Case Study Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 19.11.2011 SWOT analysis The hotel has several aspects which would enhance its program through an analysis of its internal organs. The strengths of the hotel lie mainly with the size of the company…
A cross department audit of the amount of staff that exists in accordance to the work schedules in each of them. There will be a review of the payroll to improve employee retention and appraisal mechanisms of employees. The Hotel Chain’s Code of Conduct must be reviewed, and the employees’ knowledge of these codes will be put to the test.
for instance, a local and a small retail shop would not require long time to train employees compared to an international hotel serving people from different diversities. Advantages of extending the seven days training for the Ritz Carlton hotel company In the 1990, Patrick Mene, the then chief quality office was mandated to integrate and prioritize on the values and concepts that ensure total quality of the hotel.
The fall of the hammer in a traditional auction is complete when the auctioneer announces its completion by the fall of the hammer or in other customary manner-and until any such announcement is made any bidder may retract his or her bid. The equivalent of the fall of the hammer in an eBay auction is the automatic close of bidding at a fixed time and the generation of an eBay advice headed "won" appear to have been accepted by the parties to an eBay auction.
Even in the early operation of Ritz-Carlton, the company has recognized the two components of its product offering; one which is tangible while the other is intangible. The tangible aspect corresponds to the company's infrastructure and amenities. Aside from this, Ritz-Carlton also emphasized excellence in customer service which is the intangible aspect of its product.
The author provides a SWOT analysis of an organization that will give a correct picture of its health. SWOT analysis identifies the company’s strengths to build on, weakness to cover, opportunities to capture, threats to defend against. The Kimpton’s SWOT analysis identifies strengths and weakness and relates with forward looking opportunities and threats.
CEO’s are entrusted with the task of selecting and hiring mangers. It is usually considered that if the appointed CEO serves as an effective leader, the whole organization can be steered to success. In the recent times, a number of controversial
his case, Jon wants his terms to be prioritized by the hotel despite Julia being very considerate in terms of offering conferencing services and equipment. Jon wants to keep the services of the contractor, Monte Sereno, for the reasons of negotiating conventions with Julia. If
, The Bay Area Athletic Club can only expand the membership base other than increase the monthly rate in order to generate extra revenue (Somrack, 2005).The recommendations to the management of the club on to increase revenue collection include:
The management of the club
The company won a Grammy Award in 1993 for the ‘Best Choral Recording’ and its recording label (SFS Media) has now won eight Grammys (Schmitt, p 6). The international artistic reputation has not contributed to financial stability and the company is facing budget deficits due to high growth in expenses. In 2011, SFS filed for Chapter 11 bankruptcy protection due to difficult operating environment (Schmitt, p 1). The company is committed to introducing children to music. The company is facing a deficit and should implement strategic decisions that will lead to financial stability and maintain the musical experience.
11 pages (2750 words)Case Study
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Case Study on topic Case study of Good Hotel in San Francisco for FREE!