Case study of Good Hotel in San Francisco

Case study of Good Hotel in San Francisco Case Study example
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Case Study
Marketing
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Case Study Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name 19.11.2011 SWOT analysis The hotel has several aspects which would enhance its program through an analysis of its internal organs. The strengths of the hotel lie mainly with the size of the company…

Introduction

Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment. A theme hotel requires specialized knowledge of the various operations involved. There are numerous opportunities in existence for the hotel and the new owners. New trends in the hospitality industry are emerging. While these are becoming popular the old ones do not get obsolete. The opportunity for the hotel here is to integrate new ideas into the original one of boutique hotel. The owners of the hotel should make maximum use of these available opportunities when it starts operating to capture the market before new entrants take over. Threats to this takeover come from several places around the business. With the hotel having been previously operational, the new owners need to be aware of existing competition rivalry already in existence (Gordon, 1989). This rivalry comes from the hotels which have been competing with the Good for business within the city. The other threat comes from within the company. The brand reputation which the hotel has created over the years comes as a threat if the company decides to discontinue the concept of the hotel. ...
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