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Planet Starbuks: Caffeinating the World - Research Paper Example

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Planet Starbuks: Caffeinating the World

The initial idea in the mind of the pioneers of coffee shops was creating what they termed as America’s “third place” after one home and place of work. The success of this international company has attracted global attention. From the case study under consideration, it is evident that Starbuck has consistently been growing and is considered among the fastest developing companies within the USA. This paper aims at evaluating the marketing strategies; Starbuck has utilized to achieve the unequalled success in the United States. The Success of Starbucks Marketing Strategy in the United States Perfect implementation and prompt execution of a strategic plan are essential for the success of any company. Having an ideal or highly sought after product does not mean achieving the best, but how well positioned the organization is to the target market and to implementing proper marketing strategies to ensure successful marketing of the products (Bhaskar et al. 2009). Starbuck has successfully convinced its consumers, that they not only provide coffee, but also possess a wide range of experience that they indulge in the everyday task of satisfying their customers (Bhaskar et al. 2009). ...
From the beginning, Starbuck marketing strategy ensured that there was a third place Americans could go apart from home and the work place. The creation of this unique and relaxing experience and place atmosphere for people has brought significant advantage to the company. Starbuck is in an industry that upholds the principles of differentiator strategy with very high regards. The marketing strategies of Starbuck can clearly be termed to be the weapon of the company being at the helm of highly competitive markets. The organization has made its high quality products, and has cut a niche by differentiating itself during the years as being committed to the production of quality products ready to give outright satisfaction to the consumers. Bhaskar, et al., (2009) argues that the association of Starbuck with quality has been able to charge a premium for its product in the world of business. Location of coffee outlets: Starbuck has established itself by setting up coffee shops at remarkable spots accessible to the consumer foot traffic particularly in the densely populated areas. The establishment of the stores was done in such a way that it covered a neighborhood and several business premises. With more than 5500 coffee houses in over 50 countries, Starbuck individualized each and every outlet according to the surrounding communities. This was particularly vital in ensuring that their products satisfy the consumers at the very core of their needs (Bhaskar et al. 2009) Starbuck’s products were sold at every available outlet channel to ensure every customer is targeted. Brand marketing strategy at Starbuck is always focused on the word of mouth. This has been the unique nature of Starbuck for many years, and it has played a ...Show more
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A Case Study Assignment Planet Starbucks: Caffeinating the World. Department Course Grade 23rd November 2011 Introduction Planet Starbucks is a Seattle, Washington-based coffee company. Its core activities involve buying, roasting and selling whole bean specialty coffees and coffee drinks all over its global network chain of retail outlets…
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