StudentShare solutions
Triangle menu

Marketing Function and Strategy Audit - Article Example


Extract of sample
Marketing Function and Strategy Audit

Market SIPERVALU offers comprehensive services that aid grocery retailers through highly creative merchandising and marketing approaches. The management groups help the grocery customers address its competitors and enhance merchandising practices with greater consumer insight. Mission SUPERVALU’s mission is to serve consumers to their best level. They aim at satisfying the customers with quality products and services. Therefore they provide a variety of products in order to satisfy consumer’s diverse needs. In addition, they have created numerous ways of ensuring that consumers are well served and satisfied. Some of these strategies include, selecting effective associates, trading partners, quality retails and on time carriers that transport the products to the market. Objectives and goals SUVERVALU’s goal is to deliver a variety of goods and services to its customer, and as fresh as possible. The company believes in full commitment of serving its customers excellently compared to their competitors. The company holds that today accomplishment is simply the beginning of constant new achievements. Some of the company’s objectives include improving sustainable fisheries across the nation. They have vowed to enhance sustainable seafood through minimal fisheries. They have collaborated with other companies such as the MSC to support responsible fishing. They maintain local, state and federal health regulation rules. SUPERVALU monitors the supplies to ensure their compliance on the ongoing commitment

Related Essays

Cyber crime and security affair in e-business
This research will try to answer the following questions: Whether cybercrime is a threat to E Commerce and online shopping? What are the damages done recently by cyber criminals and what are the costs of prevention? What are the new trends in Cybercrimes? Impact of Cloud computing on E commerce and Cybercrime? How computers of home users are affected by Cybercrimes?
24 pages (6000 words) Article
The Most Current and Significant Business Activities and Decisions as Related to the Marketing Management Function: WalMart
In this direction, Wohl (2011) reports that “Wal-Mart Stores Inc is opening its first small store in Chicago on Wednesday as it tests a format it hopes will allow it to penetrate urban markets that have resisted its huge stores” whereas under a different title and on a different day, Wohl (2011) again reports of the same issue that “Wal-Mart Stores Inc is opening its first small store in Chicago this week in the first true test of a store format the world's largest retailer hopes will let it penetrate urban markets that it so far has had trouble cracking.” A critical exposition of the two reports, which happened to be the opening lines of the reporter shows that though there were dif
4 pages (1000 words) Article
Marketing: Environment Audit
It varied product drove me to find out how the company manages to be prolific and productive and yet still be able to produce quality products. Market Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the late Steve Jobs, the company has been gaining dominance in the technology industry over the last decade in the most prodigious manner that has left critics dumbfounded.
3 pages (750 words) Article
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
23 pages (5750 words) Article
Marketing and strategy
Although it seems intuitive that the best way to differentiate products or services in a competitive market is through innovation, the research, definition, and application of various innovative approaches that create significant value, becomes the basic research question.
5 pages (1250 words) Article
The Function of Performance Management
Once these performance management systems are installed and in place, we can have a proper check and balance mechanism as concerns to the people who are working in the company. Performance management systems make use of the fact that performance is increased on the part of all concerned and there is no shortfall as concerns to commitment, dedication and devotion when at work.
9 pages (2250 words) Article
Audit Committees
Effective Corporate Governance to me is the only way that investors can protect them selves from executives that make mistakes and try and cover them up. An Audit Committee is an operating committee of the Board of Directors, typically charged with oversight of financial reporting and disclosure.
10 pages (2500 words) Article
Audit Theory and Practice
The words in italics refer to essential conditions that should be fulfilled for a successful auditing venture. Under company law, the financial statements of all limited companies must be audited under guidelines of professional independence which lays emphasis on an 'attitude of mind' characterised by integrity and impartiality (Gray & Manson, p.17).
8 pages (2000 words) Article
Marketing Audit
The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Although the daily interactions of individuals continue to take place at a level that is local, the flows of money, information, images
2 pages (500 words) Article
Task environment Audit
Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the
3 pages (750 words) Article
of maintaining acceptable animal welfare practice. The company has developed a cross-functional customer interest board. The council advises SUPERVULU on animal’s welfare (Laster, 1998). Customers SUPERVALU has numerous customers across America. The first division of its customers includes those who always obtain the goods at first hand from the company. The second category consists of the consumers, who enjoy the company’s products and services. The customers range from supply chain services such as wholesale stores that distribute goods to independent retailers, to retail shops then direct consumers. The wholesale stores acquire the goods from company in bulk quantities and at wholesale price. These include single, and multiple store, regional and national store retailers, which then supplies , and military customers also acquires the goods from the wholesale distributors. In addition, the mass merchants and direct consumers, also acquires goods from the whole sale distributors then supplies them direct consumers. Competitors The major competitor of Competitors of SUPERVALU Company is the Krogers grocery store chain Company. It is second largest grocery company, it majorly centralized in downtown Cincinnati. Kroger runs 40 million manufacturing firms, packages and sells goods for other retailers under Inter –American Company identity. Other competitors comprises of Safeway Company, Grocery Stores and the Wall-Mart Stores companies. The company operates sells the same products like those of SUPERVALU. The products range from food wholesalers, drug, and Grocery stores, logistic services, and transportation services among others ( Bennett, 2009) Products SUPERVALU Together with its holdings runs retail food stores in America. The stores offer numerous goods and services to the customers. They encompass grocery, health, fuel, pharmacy and beauty products. The company also offers logistic support to the


Market Function and Strategy Audit Name Professor Institution Course Date Market Function and Strategy Audit SUPERVALU is one the biggest grocer companies in the United States of America. It serves customers through a system of store brands. Examples of these stores include ACME, Albertsons, farm fresh Cuds and Shoppers among others…
Author : kautzerotho
Marketing Function and Strategy Audit essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation