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PepsiCo Strategic analysis - Term Paper Example
Pages 14 (3514 words)
The researcher of this current paper looks at dynamics of marketing research and how an organization utilizes its marketing department to create long-term benefits for individual products and for organization itself to maximize shareholders’ wealth. …
In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. This paper fundamentally is a strategic analysis of PepsiCo, by keeping in consideration the internal and external forces and resources that can help the company to become a market leader. In the light of the research conducted on markets, in which PepsiCo is incorporated, the author of this report suggests business and corporate level strategies that can be utilized for succeeding in market place. Undoubtedly, Pepsi is the largest manufacturer of carbonated drinks around the world. Initially, the company was started by a North Carolina based chemist and pharmacist, Caleb Bradham in 1898. He named his cola drink “Brad’s Drink”. PepsiCo’s presence in UK dates back to 1950s when the company sold its first cola drink in London. Now PepsiCo is present in United Kingdom with a diversified work force of 5,000 individuals. PepsiCo operations can be divided into four regions in the world. These four strategic business units are PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA) and PepsiCo Americas Foods. It is evident from the marketing analysis of the company that it offers world’s largest range of brands in food and beverages industry. In UK, beside general stakeholders, which includes the employees, customers and the public, PepsiCo is working side by side with public service organizations and corporations. ...