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Marketing Marketing is a wider sphere that encompasses all of the most crucial aspects like increasing the visibility of the products and therefore increasing the sales to a great extent. There is no hard and fast rule available when it comes to marketing and one needs to be aware that a thorough watch of the market and the events surrounding that is what is needed in order to gain maximum benefit out of it…
Decisions making is an important aspect of marketing and is a determining factor of a business to a great extent. It is a process through which the consumer opts to go for a particular product or services which they have got used to with time. The concept of decision making is very crucial and is a winning point for any product in the competitive world. If a deeper look into decision making is taken it is a kind of psychological feeling or attachment that one gets towards a particular products or brand overall. It is a common thing in the marketing sphere for people to get attached to particular brands or products rather than other factors. If they are convinced of the fact that a particular brand will always provide quality product or service then consumers will go for it irrespective of all other available options. Brand perception is an aspect that rules the world of marketing (McLucas, A 2003). In this paper, let us see the strategies followed in decision making by reputed brands on their products. General Electrics is one of the most famous companies of all time that is famous all over the world. ...
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