StudentShare solutions
Triangle menu

Promotion Strategies - Essay Example

Extract of sample
Promotion Strategies

The success of any promotion strategy depends on the implementation of such strategies. Based on the fact that, promotion is an essential in the development of a marketing plan, this consists of a marketing mix. Market mix is a phenomenon developed by Jerome where he outlined the four classifications which are positively correlated. In this mix, the success of any products depends on the four classifications that are; promotion, product, place and price. Every element in this mix is equally important as the other; thus there is a need to implement a promotion strategy so to increase the sales of the product (Ferrell and Hartline 52). In this scenario, we select pepper spray and a holiday in beach resort as the product and black women aged between 18 and 30 years and gay women as the target market. In this paper, we will discuss the appropriate strategy the concerned firms can implement so as to increase sales at the outlined target market. In addition, this paper will compare and contrast the promotional discussed outlining similarity and differences. About seventy percent of black women reside in areas which are considered to have high levels of insecurity; therefore, they usually demand personal security products thus offering pepper spray will be of great benefits. In the case of pepper spray, the most appropriate promotion mix would be to showcase the exclusiveness of pepper spray as the personal security product. Therefore in this case messaging or rather a slogan will be effective in reinforcing the benefit that pepper spray offers to the customers. The slogan should be designed such that it also helps the company in the process of developing an effective positioning strategy. Another possible strategy is through personal selling; in this case, the promotion is conducted where the product is sold one to one. Through personal selling, the seller or the manufacture has a chance to offer additional information to the customer or even to potential consumers of the product, thus promoting the product to prospective customers (Gelder and Woodcock 122). Trade and exhibition is another avenue in which pepper spray can be promoted. Although trade and exhibitions occur occasionally, they offer opportunities of promoting products. This based on the reasoning that, the producer has a chance to meet prospective consumers who never knew the existence of the product and the benefits that will accrue to them if the consume the product. Lastly for this product there is a need to place adverts on the media, the choice of the media channel will depend on the programmes that the target market is interested in, for example, the TV shows that the watch most. In addition, the newspapers that the target market reads and the position of the advert in the paper in consideration will be a factor to consider. In this case, analysis of the general behavior of black women will be essential in order to arrive at the most appropriate, for example, black women are mostly interested in romantic magazines (Ferrell and Hartline 258). An effective media camping could result in widening of the product market also save financial resources for the company. Lastly this for this product sales promotion which should in terms discounts and special offer is an appropriate promotion strategy. A vacation in beach resort is an appealing recreational product to any gay couple. Even though in recent past gays have sought publicity not many people without straight ...Show more

Summary

Name: University: Course: Tutor: Date: Promotion Strategies Select TWO product/target market combinations from the table of product categories and associated target markets above and using the teaching materials and any additional research: Explain what you think would be an appropriate promotions strategy for both of them…
Author : hilpertjackie
Promotion Strategies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Promotion Strategies"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategies for community health promotion
Strategies that are included in this process can range from anything: from counseling to screening, to immunizations and other medical interventions as needed by the people (Hunt, 2009). In this light, the implication of an active health promotion is that the health sectors are not just the only ones responsible for the overall well-being of the people, but the people are also held responsible too.
10 pages (2500 words) Essay
Management of change - How organisational structure and culture can influence the promotion or inhibition of change strategies w
This sometimes may require adopting a strategic change, which involves changing the organization’s mission, vision, strategies and objectives. Change is beneficial because it ensure that the company adapts to any change in the market. In fact, most organizations of the 21st century are operating in a very competitive environment.
6 pages (1500 words) Essay
Branding and promotion strategies, market segmentation, target marketing and positioning in international tourism
Tourism Australia was ratified in the Australian Parliament on 18 June 2004 and officially commenced on 1 July 2004. The new organisation brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission; See Australia; the Bureau of Tourism Research and Tourism Forecasting Council.
8 pages (2000 words) Essay
Strategic Marketing Promotion Strategies
A pull strategy is one that requires high spending on advertising and consumer promotion and is aimed at building consumer demand for a product. If the strategy is successful the consumers will ask the retailers for the product, the retailers will ask the distributors and wholesalers and they will ask the company for it.
3 pages (750 words) Essay
Community health nursing(strategies for community health promotion)
Community ZZ in Alberta is the selected economically disadvantaged community selected. Using the theoretical frameworks of Ewles and Simnet’s 7 Stages and Green and Kreuter’s Precede-Proceed a theoretical basis for the program is laid. The
14 pages (3500 words) Essay
Promotion Strategies
The convergence age can be defined by the collapse of previously distinct media distribution channels – broadcast, cable, radio, print, online – into one single
4 pages (1000 words) Essay
The Marketing Mix: Promotion Strategies case 4 mkt 501
A successful marketing strategy is one where the company is able to achieve the objectives in a cost effective and cost efficient manner. Hence the best marketing strategy for
3 pages (750 words) Essay
Health promotion throughout
concerns in Canada have classified alcohol as a major health issue among citizen, although majority of the citizens are reported to be moderate alcohol drinkers. Despite this claims, Canadians have time and again misused alcohol, thus leading to health risks. This paper will
3 pages (750 words) Essay
Advertising and promotion strategies of three different companies in the cosmetic industry
The L’oreal group has its headquarters in France and is a French beauty and cosmetics company. The brand has been able to capture a huge market share with a wide array of products with different target market as it launches some beauty products for the younger generation and on the contrary it also manufactures products that cure wrinkles of aged population.
5 pages (1250 words) Essay
Developing Retail and Promotion Strategies
Retail promotion could either be impersonal or personal depending on the element of promotion used. A retailer may end up being outweighed by
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation