Got a tricky question? Receive an answer from students like you! Try us!

Promotion Strategies - Essay Example

Only on StudentShare
Author : hilpertjackie

Summary

Name: University: Course: Tutor: Date: Promotion Strategies Select TWO product/target market combinations from the table of product categories and associated target markets above and using the teaching materials and any additional research: Explain what you think would be an appropriate promotions strategy for both of them…

Extract of sample
Promotion Strategies

The success of any promotion strategy depends on the implementation of such strategies. Based on the fact that, promotion is an essential in the development of a marketing plan, this consists of a marketing mix. Market mix is a phenomenon developed by Jerome where he outlined the four classifications which are positively correlated. In this mix, the success of any products depends on the four classifications that are; promotion, product, place and price. Every element in this mix is equally important as the other; thus there is a need to implement a promotion strategy so to increase the sales of the product (Ferrell and Hartline 52). In this scenario, we select pepper spray and a holiday in beach resort as the product and black women aged between 18 and 30 years and gay women as the target market. In this paper, we will discuss the appropriate strategy the concerned firms can implement so as to increase sales at the outlined target market. In addition, this paper will compare and contrast the promotional discussed outlining similarity and differences. About seventy percent of black women reside in areas which are considered to have high levels of insecurity; therefore, they usually demand personal security products thus offering pepper spray will be of great benefits. ...
Download paper

Related Essays

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US.
“According to leaked screenshots leaked by an Amazon source of its internal inventory management system Alaska, and published by Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad” (Barbara, 2011). …
10 pages (2510 words)
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US.
This makes the product life cycle management a very important function of the business. …
11 pages (2761 words)
Strawberries Attributes and Promotion Strategies
What image do you currently have in regards to strawberries? What are the positive and negative aspects of this image? 2. What features or attributes do you consider when choosing whether to purchase strawberries and why these features? 3. In what situations do people eat strawberries? 4. Why do you think some people do not purchase strawberries? What then would motivate them to purchase strawberries? 5. Are people willingly ready to purchase a punnet of strawberries? Do you always buy in punnets? And how often? 6. What values do you have in regards to eating strawberries? Do you think these…
5 pages (1255 words)
Advertising:Strategies to make a successful sales promotion
Sales promotion is an important tool in the process of marketing an organization’s product or service. It aims at improving sales of an organization by altering the behavioral pattern of consumers towards purchasing of product or services. It also helps an organization to boost its sales by attracting new customers and at the same retaining the existing ones. The strategies of sales promotion include push, pull and mixed strategies. In push strategy sales promotion involves mediators to push the product of an organization to consumers through the distribution channels. In pull strategy of…
6 pages (1506 words)
promotion
According to present company management, it is essential to have a unique selling price market promotion to ensure that the company has a difference with the rest. Promotion is inclusive in marketing and is believed to play the part of a marketing investment that is excessively essential in businesses (Gordob, 2010). Over the years, phone manufacturers have had to deal with wireless carriers so that they can have adequate access to their networks. This is the reason most phone companies have their prices dictated by the same carriers mentioned above. High pricing caused people to find other…
Organisation Promotion Plan
Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much…
3 pages (753 words)
Advertising and promotion of Galaxy chocolate
mers. Marketing further involves selling, advertising as well as bring products to the people. PROCESS FOR THE FORMULATION OF A BUDGET FOR AN INTEGRATED PROMOTIONAL STRATEGY The first process in formulation of an integrated promotion budget entails objectives setting.Whereby, decision makers should determine the current and future of an organisation and integrate those goals in budget formulation.The second process entails determination of organization resources.This means that financial resources,assets and liabilities of a business should be taken into account when formulating a budget for…
3 pages (753 words)