Marketing Approaches

Marketing Approaches Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
Download 0
In the 21st century, marketing has become one of the most common and stimulating tools for organisations. At present, the world economy is passing through tempestuous times, where effective marketing practices have been recognised by every organisation to survive and succeed (Blythe, 2009)…

Introduction

At present, the world economy is passing through tempestuous times, where effective marketing practices have been recognised by every organisation to survive and succeed (Blythe, 2009). During past few years due to intense competitive rivalry it has become challenging for organisations to sustain a strong position in the industry for long time. Certain organisations have prospered in implementing new marketing practices which have empowered them to accomplish astonishing development while others have succeeded in generating high volumes of sales and ongoing growth. Due to economic globalisation, the traditional marketing principles and practices have become obsolete and customer oriented marketing practices have grown to be popular for organisations. The marketing principles and practices are usually those activities which ensure stable growth for organisations. It has higher worth in terms of overall profitable flow of business (Kamei, 2000). The paper will describe the marketing concepts, principles and techniques in international business circumstances. ...
Download paper
Not exactly what you need?

Related papers

Automotive Industry Transformed. A Global Perspective on Greening Marketing Practice.
The concerns were in general provided to the decreasing level of energy resources on earth and the increasing level of global warming due to the rapidly increasing number of automobiles used in the era. In order to minimise the impact of automobiles on the ecological balance of earth, the industry players introduced technologies which were built with the focus on fuel efficiency and minimum…
International Marketing
Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is…
Managing Marketing Communications
Some of the aspects of marketing communication include: public relations direct marketing, advertising, online communications, sales promotion and social media. Although all these marketing communication can appeal to a customer on their own, they have a better they are unified. This presents one strong message to the customer and a much reduced cost. Marketing is about perception and the power to…
Entrepreneurial Marketing
?………………………………………………………4d Viral marketing……………………………………………………………………4e Recommendation and conclusion…………………………………………………5 Bibliography………………………………………………………………………6 Abstract The paper gives an alternative…
Services and Relationship Marketing
In essence, services are the economic activities that are given out by one party to another (Bateson 2011). Also services are more widely denoted as economic facilitators that create added value and provide benefits of consumers, customers or organizations. Never the less, there has been a continuous debate on the difference between services for goods. Classical economists argue that goods are…
Direct & Digital Marketing
Gronroos (1994) has criticized the tenets of the Four Ps of marketing which according to him is a weak perspective altogether that has several negative implications on various critical aspects of marketing such as research and application, the limitations of traditional marketing approaches such as the Four Ps of marketing have also been recognized by Bitner (1991) who like Vargo & Lusch (2004)…
Modern marketing now juggles two competing philosophies. The first is the transaction approach epitomised by the 'Four Ps' o
The ancient marketing strategies include direct marketing, the use of free samples, media marketing, sales representatives and Corporate Social Responsibility. In words by O'guinn (2008) the ancient marketing strategies form the basis from which development of marketing is achieved. The above factors shape the two major philosophies of marketing. The two are different in terms of their approach to…