Marketing report (Strategic analysis of Primark Stores Ltd.)

Marketing report (Strategic analysis of Primark Stores Ltd.) Assignment example
Pages 17 (4267 words)
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Executive Summary
What are the factors that affect the operations of Primark Stores Ltd.?
These are the issues that this report deals with. An environment scan is done accordingly to find out the factors that may dissuade the company to pursue expansion and globalization plans.


Data gathering as a methodology of research is done in an exploratory manner. Sources of data come from secondary information from published statistics, journals and company website. Result of the situation analysis provides Primark vital information as to changes of objectives, strategies and marketing plan in order to attain profitability of the company. Proposal for new objectives, strategies and marketing plan is recommended. Part 1 showed that economic factors slows down growth of the industry, thus limiting potentials of Primark in UK; their leadership in the market is threatened by stiff competition, and that the image created by their “cheap” product does not augurs well for the company. In view of these findings, part 2 shows changes in the marketing objectives, strategies and marketing plan in order to correspond with the findings. Situation analysis has been done in order to provide information as to decisions for changes and improvement of the company. Title: Strategic Analysis of Primark Stores Ltd. From: To: Date: Strategic analysis of Primark Stores Ltd. Introduction This report comes in two parts. First part reports on the situational analysis of the environmental factors that influences strategic decision of Primark Stores Ltd. Second part details the strategic choices company should undertake in response to the major issues identified in the situation analysis. ...
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