Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers. In case of Apple marketing holds a very great importance because it has not only helped in creating the strong brand image of Apple but has contributed immensely to bridge the gap between the customers and the products offered by Apple. Apple has strong marketing practices but it is true that there are some problems associated as well. The first problem is related to the high innovation rate at Apple. Customers expect innovative products from Apple. But the problem that lies in is that the ads made by Apple usually do not provide the relevant information about the new innovations that have taken place. The ads project the product but do not project its essence and history or information. Customers know that the company is providing with fancy and expensive products and are lost in the charm of owning such products. Most of the customers are least concerned about what the product is all about. But there are customers who want to know each and every detail of the product. So this poses a challenge for Apple to come up with a marketing strategy which could satisfy both type of the consumers. It causes a problem because Apple cannot afford to lose any one segment just because of the risky marketing. Another marketing-related problem faced by Apple is again regarding the new products. Customers expect that every marketing campaign will focus on a new product because rate of innovation at Apple is high. For Apple it is very difficult to keep up with the customers’ expectation and come up with innovative products and marketing campaigns at the same time. Failing to do so can tarnish the image of the brand. The third marketing related problem faced by Apple is its undefined target market. As mentioned before, Apple first innovates and then focuses on the target market for its products. In order to so it uses its marketing practices. An inefficient marketing campaign results in a failure and creates a huge problem for the company. Marketing is not a cheap game. It requires lot of resources. Its ads need to target the desired market segment. Marketing practices at Apple are not just related to ads and online advertising. It also includes opening up of retail stores in different parts of the world. Managing this practice is in itself a problem. Apple is critical of its marketing practice because it is afraid that what if the marketed product does not meet the customers’ expectations. This means that the marketing showed a totally different side of the product but in actual the product was different. Apple’s marketing practices creates hype for its products and at times it causes a problem for the company. An example that can be quoted here is of the iPhone. When it was launched, it was heavily promoted, resulting in long customer lines and a spot shortage. iPhone was initially very expensive but after the first 8 weeks of its launch, the company decreased the price of iPhone by $200. Loyal customers of Apple were caught short and this damaged the customer loyalty. In order to regain its customers Apple had to apologize publically (HARVARD BUSINESS SCHOOL 2007) The last and the most important marketing related problem faced by Apple is that of comparative advertising. Apple operates in a highly competitive industry. Since the very beginning Microsoft has been the largest competitor
Marketing Problems Marketing-related Problems faced by Apple Apple is a world renowned company. It provides its customers with innovative products and is always working uptight to keep up with its innovation…
Apple launched its I Phone in 2008 and since then the cell phone has become famous all over the world. Unique design and features that I Phone offers is the main reason why the cell phone is extremely famous globally.
From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context. For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.
This project report aims to develop a competitive advantage of a firm and the company chosen for this project is Apple, the father of innovation. An analysis is performed over the competitive advantage of firms, which form of strategy to adopt, when to adopt and why to follow a certain competitive strategy.
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
There is even competition from the outside players as well. Hence new product development is considered as an indispensable task for an organization in order to carry out its operations effectively in the market place. The company chosen based on the premise of the project is Apple Inc.
According to the research there are different marketing strategies by Apple and Dell, which illustrate two companies that must use unique tactics in order to gain more market attention and brand loyalty long-term. Apple understands its market characteristics and how to use affiliation and rapport as a means of gaining additional market share.
is a world renowned leading manufacturers of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long term customer loyalty.
Apple provides after-purchase services which includes a one-year warranty and up to 90 days of complimentary telephonic technical support. Only those people who are experts in the hardware and operating system of Apple products are going to answer your queries
The company for example segments the market in order of purchasing power of the individuals. Different segments of the market have diverse purchasing power, the rice of a product as a fundamental influencer of the profitability of product influences the ability of
9 pages (2250 words)Essay
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org