What are the Marketing-Related Problems of Apple - Essay Example

Only on StudentShare

Extract of sample
What are the Marketing-Related Problems of Apple

Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers. In case of Apple marketing holds a very great importance because it has not only helped in creating the strong brand image of Apple but has contributed immensely to bridge the gap between the customers and the products offered by Apple. Apple has strong marketing practices but it is true that there are some problems associated as well. The first problem is related to the high innovation rate at Apple. Customers expect innovative products from Apple. But the problem that lies in is that the ads made by Apple usually do not provide the relevant information about the new innovations that have taken place. The ads project the product but do not project its essence and history or information. Customers know that the company is providing with fancy and expensive products and are lost in the charm of owning such products. Most of the customers are least concerned about what the product is all about. But there are customers who want to know each and every detail of the product. So this poses a challenge for Apple to come up with a marketing strategy which could satisfy both type of the consumers. It causes a problem because Apple cannot afford to lose any one segment just because of the risky marketing. ...
Download paper


Marketing Problems Marketing-related Problems faced by Apple Apple is a world renowned company. It provides its customers with innovative products and is always working uptight to keep up with its innovation…
Author : kale83

Related Essays

Marketing Study on Apple Company.
22 pages (5522 words) Assignment
Apple Marketing Strategy analysis
10 pages (2510 words) Essay
16 pages (4016 words) Essay
Assignment 4
4 pages (1004 words) Research Paper
21 pages (5271 words) Case Study
Apple corporate responsibility to the customers
7 pages (1757 words) Essay
Strategic Analysis of Apple
8 pages (2008 words) Essay
Analysis of the Marketing Strategy of Apple Inc
52 pages (13052 words) Dissertation
Relationship Marketing
11 pages (2761 words) Assignment
Web-site Front Page and Anwser Questions
3 pages (753 words) Assignment
Capstone Project -- eBay (Written Assignment)
1 pages (251 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!