Marketing Plan - Product launch strategy

Masters
Term Paper
Marketing
Pages 9 (2259 words)
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New Service Launch Strategy and Plan New Service Launch Strategy and Plan [Name of Student] [Name of Instructor] [Course] INTRODUCTION “ENTOUCH” telecom has been operating in the telecommunication industry of New Zealand as telecommunication retailer and has eight stores all over the country…

Introduction

Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the most profitable and worth investing industry. There is always an increasing need of different products and devices which assist people in the process of communication. Communication has become one of the important needs of the today’s global world. At the same time it is worth considering that there is considerable shift in the shopping behaviour of the customers. More and more people are shifting towards online shopping. Online shopping provides the customers with more convenience and ease. New Service Strategy and Purpose of Strategy: Owing to the increasing trend of online shopping, the company is looking forward to launch a new e-store. This online store will enable the target customers to shop for their favourite telecommunication products over the internet. ...
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