New Service Launch Strategy and Plan New Service Launch Strategy and Plan [Name of Student] [Name of Instructor] [Course] INTRODUCTION “ENTOUCH” telecom has been operating in the telecommunication industry of New Zealand as telecommunication retailer and has eight stores all over the country…
Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the most profitable and worth investing industry. There is always an increasing need of different products and devices which assist people in the process of communication. Communication has become one of the important needs of the today’s global world. At the same time it is worth considering that there is considerable shift in the shopping behaviour of the customers. More and more people are shifting towards online shopping. Online shopping provides the customers with more convenience and ease. New Service Strategy and Purpose of Strategy: Owing to the increasing trend of online shopping, the company is looking forward to launch a new e-store. This online store will enable the target customers to shop for their favourite telecommunication products over the internet. ...
he purpose behind this strategy is to provide the customers with ease and comfort of shopping from home and at the same time increasing the market share of the company. Business Current Offerings: ENTOUCH telecom offers almost everything which is required to make a phone system in an office or at home. There are several corded and cordless digital phones offered by the company for home and business usage. In addition to this, the company offers several telecommunication products and accessories like headphones, headsets, conferencing equipments etc. Products and accessories from the world’s renowned manufacturers are available which includes Plantronics, Sennheiser, Jabra etc. OBJECTIVES: There are several aims and targets of ENTOUCH which it is looking forward to accomplish with the launch of this new service. Five main objectives in this regard are: 1. To increase the sales of the company by 10 percent within the time period of one year. 2. To increase the market share of the company by 5 percent within the time period of one year. 3. To increase the penetration in the New Zealand market to the level of 60 percent. 4. To enter into international telecommunication market by capturing around 5 percent share in the first year. 5. To improve the market image and reputation. SITUATIONAL ANALYSIS: Before entering into any new market segment and introducing any new product or service, it is important to thoroughly analyse the overall situation of the industry and market. It is essential for the organisation to investigate, explore, and analyse both, internal and external, environment. This is the first step in the process of designing effective marketing strategy and plan (Anderson, 1982). Industry Analysis and Key Trends: The overall telecommunication industry is ...
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cess, organization and co coordinating 18 Conclusion 18 Reference 21 Bibliography 23 Introduction Wal-Mart has revolutionized retailing in USA in 1962 and since then the company revenue has spread like a bushfire across the country. Wal-Mart serves members and customers more than 200 million times per week at around 9826 retail units in 28 countries under 60 different banners.
The company is however the leader in innovation and production of items, whereby it produces one after another with great success. Recently, the company produced the iMac which is yet to hit or penetrate the market, hence the importance and necessity of developing a market entry strategy.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
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As such, it will utilize every opportunity available to be able to penetrate the target market and gain revenues to continue its operations. To meet its corporate objectives, Aviano Coffee Shop shall maximize the capital investments and ensure a positive cash flow through meeting targets and creating a workable profit and loss chart to monitor the transactions.
Competition in this segment comes from small manufacturers but Coke being financially stable can compete against them. Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share.
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