Health Care Marketing Reflection - Essay Example

Only on StudentShare

Extract of sample
Health Care Marketing Reflection

This assignment looks into healthcare marketing techniques and trends; it also focuses on the possible impact on consumer trends.
Nowadays, the healthcare industry is a fast changing sector coupled with increased awareness among consumers. The advent of Information Technology and particularly the internet has led to easier access of information by consumers. Equally, consumers demand better provision of services and a variety of choices in delivery of healthcare. Adequate marketing is, thus, crucial to achieve the organization’s goals in a fast paced world.
Marketing involves all those activities geared towards the achievement of long term goals while also looking into the needs of the parties involved and the provision of goods or services better than the competitors. Utility and satisfaction of the wants of the parties involved is achieved after a thorough analysis. In an organization, integrated marketing presents a challenge for the staff members from the top most to the custodians in satisfying particular needs correctly at the correct price and place (Eckrich& Schlesinger, 2011).
In view of the changes taking places in the online media, effective pharmaceutical marketing would have to integrate the use of the internet besides the other traditional media. The online media is an integrated system with easier channels of communication. The contents in websites ought to be user friendly to their target audience for better user satisfaction. Strategies in the social media should also be integrated with the traditional media and their monitoring done thereafter.
Healthcare marketing is effective in influencing marketability of brands. Through the social media, there is the creation of a strong online presence and creating powerful brands and good relationships. There are better opportunities for consumer preference especially among the youth when a brand is viewed favorably. Bad comments and reviews can be quickly picked up by other online users leading ...
Download paper


With the dual issues of a weak economy and need for healthcare reform, politicians, citizens and health care providers have advocated that the healthcare industry should effectively market their goods and services. Some people argue that the health care industry is vital to the…
Author : hoconnell

Related Essays

health care marketing
Today, marketing companies advertise new healthcare companies by posting their ads on famous websites so that when an internet user opens that website, he/she should be able to view that ad. Moreover, the marketers also advertise the services being provided by those companies in order to give people detailed information about those services. Pharmaceutical companies also advertise their new products to make health professionals and general public aware of those products. Apart from internet and television advertising, healthcare and pharmaceutical companies also use events and promotion...
3 pages (753 words) Essay
health care marketing
It should finally carry out promotion incentives to avail their customers with the necessary information concerning their goods (Hoffmann, 2008). Therefore, the four P’s of marketing can be said to consist of promotions, prices, products and place. These variables are vital for businesses that may wish to define their marketing strategies and pursue their desired sales levels (Hoffmann, 2008). The Evanston hospital indulges in the provision of services and plans within the health care department. Their range of products has changed in the past thirty to forty years from the provision of...
5 pages (1255 words) Essay
health care marketing
As the pioneers who “bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche” (Blatchford, 2010), Johnson & Johnson successfully used the branding strategy to turn the undifferentiated product ‘Mineral Oil’ ( used primarily for health and medical uses) into one of their most successful consumer products. The Johnson’s Baby product range was later extended to include more related products like the ‘No more tears shampoo’. The brand has become well-known for its comfort, care and safety message which has been communicated very...
6 pages (1506 words) Essay
health care marketing
He explained the role of public relations departments in hospitals to me in a very comprehensive and enlightening manner and yet managed to keep the discussion from going off the deep end. An example of this was his meticulous response to one question about the primary difference between marketing and PR. He responded by saying that though there exist clear differences between marketing and PR, still the line running between them is getting more and more blurred with time due to multiple factors. No matter how much confusing it gets to identify the line between the two domains, the differences...
6 pages (1506 words) Essay
health care marketing
In addition to that, consumers’ needs, their preferences, and behaviors toward breast cancer need to be observed and studied in detail in order develop such programs of treatment for breast cancer that would appeal to the consumers the most in terms of cost, convenience, and quality of service. In a vast majority of cases, patients tend to seek medical help only when the cancer has developed to a dangerous extent. Very few patients target the disease in its very initial stages because of lack of awareness of the gravity of the issue. This imparts the need to not only conduct a lot of...
4 pages (1004 words) Essay
health care marketing
Besides, positioning pricing strategy seeks to maximize the current revenues for health care institutions with no regard to profit margins. Pricing in health care institutions should be a passive part so that the health care services can be affordable to everybody.
1 pages (251 words) Essay
health care marketing
The approach is the third step in which, the salesperson’s focus is the customers’ benefits. This is achieved using the FAB technique in which the product’s features are used. Presentation of the sales is the fourth step in which the presentation of sales is delivered after the grasp of the prospects interest. The presentation involves a persuasive explanation of the proposition of the business both visually and verbally. The trial close is the fifth step of the personal selling process. This step is also called the temperature question and is essentially a method of establishing the...
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!