advergaming and mobile advertising - Research Paper Example

Only on StudentShare

Extract of sample
advergaming and mobile advertising

There has been need to have a different cereal than the usual wheat one and hence the introduction of the new chocolate cereals is needed, and the introduction is done through a medium that is liked by children: videogames.
The traditional advertising includes the use of television, posters and billboards and children of nowadays do not bother checking out such mediums. All they are interested in is the video games and especially those that are online. Advertising the product online in a videogame is the best way to attract the market for the chocolate cereals whose target is mostly children.
The company used Multi-Link Trunking (MLT) technology to help it access several links and servers in order to ensure that as many people as possible get the advertisement through the video game. Permission is not an issue but facilitation to the right channels is necessary when using the internet.
Many people got to enjoy this product more since it was introduced to them through a medium they love. Sales of the Choco Krispis should therefore have gone very high due to the fact that the cereal box was fashioned to be used as the joystick in this advergaming.
Taco Bell has launched yet another food product beefy nacho burrito and is still using the mobile phone to advertise it. The advert is running through smart iPhones and hence many people with the iPhone have access to the advert through the applications. These adverts have made many people aware of the product and are buying it to try it out (Hasen, 2012).
There is need to have advertisements that will reach majority of the target group without the company struggling with the logistics of production of posters of billboards to attract attention of the presence of a new product. Taco Bell has therefore addressed the need for an easy to see advert that reaches majority of the target group with minimal effort.
Many people are ...
Download paper

Summary

The advergame on the cereal has four different games whose play duration enables an individual to be exposed to the brand. The advergame which has…
Author : garmstrong

Related Essays

electronic advertising.
In the survey the researcher emphasizes on the persuasive power and nature of advertising and how it is able to shift the customer preferences in relation to the products. The purposes of advertisement is to alter the preferences and tastes of the customers and consumers in relation to the products of the established companies and businesses or in relation to the operations of the company reputations (Doraszelski, Ulrich, Markovich, & Sarit, 2007).This information falls in line with the study of the use of electronic advertising for the purposes of obtaining a competitive advantage in Ghana...
10 pages (2510 words) Literature review
Effective Advertising
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness...
7 pages (1757 words) Essay
Mobile devices
Within the piece in question, the author discusses the benefits and pitfalls of using and over-using social media as a means of developing a marketing approach. As the year 2013 draws to a close, it can definitively be stated that the impact of mobile computing with regards to communication and marketing is more important now than it was at any previous time in the future. As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago...
4 pages (1004 words) Essay
advertising
Total investment in advertising media has been forecasted to be USD 558.4 billion by the year 2016 (Neoadvertising, 2011).
...
4 pages (1004 words) PowerPoint Presentation
Advertising
Goods and services offered to the public can be introduced or promoted. This can help business enterprises to increase sales, maximize profits, inform society, and build the image of goods and services, among many other advantages. Promotion of goods and services through advertisement makes consumers to be aware of specific products or services in the market. Information is important to consumers especially regarding to brand name, price, manufactures, trade mark and any other key details. These enhances making of right choices by consumers when buying a commodity or service. Today’s world...
4 pages (1004 words) Essay
Mobile Jacuzzis
In addition, the decision to hire is justified because it would reduce the efforts and hustles needed in the course of maintaining it. Besides, this would help to reduce disappointments especially in case the Jacuzzi fails to function when needed. Mobile Jacuzzi always comes with everything set including clean and warm water. On the other hand, since not everybody would afford to buy and install Jacuzzi, hiring one at a time when families want to enjoy would be convenient and less expensive.
...
2 pages (502 words) Essay
What user's want from mobile location-based advertising services
It is important for businesses to identify a customer in close proximity to their premises, hence offering them incentives that enable them to identify the selected shops. Tsai et al. (2009) concur with the fact that location awareness brings an interesting aspect to customers since the majority of their purchase decisions are usually made within stores. The finding is in line with the idea that location-based adverts address consumers at the point of purchase decisions while at the same time holding potential results for entrepreneurs. Moreover, there are possibilities of integrating...
10 pages (2510 words) Literature review
Got a tricky question? Receive an answer from students like you! Try us!