Got a tricky question? Receive an answer from students like you! Try us!

Marketing Strategies Marketing - Essay Example

Masters
Essay
Marketing
Pages 8 (2008 words)
Download 1

Summary

Running Head: Marketing Strategies Marketing Strategies Marketing Strategies As the human populace has entered into the epoch of twenty first century, the indefinite advancements and progressions has given escalation to utter competition in the world of commerce on top…

Extract of sample
Marketing Strategies Marketing

Here, the marketing personnel of any organisation comes in the picture as a foreground and is the backbone of the business. The way the organisation market its products and services makes a direct impact on to the firm, its suppliers, its customers and all others that come under affection by the firm’s choices. In addition, marketing is another way of building and sustaining enduring relationships between buyers, sellers, and other parties. Creating, communicating, delivering, and exchange offers are few of the courses of actions involved in the process of marketing. Nevertheless, customer has always been the vital and salient entity for the business; therefore, customer value is the prime objective of marketing any product or service. Through marketing, the organisations make sure that the customers get value from the products or services that they are buying so that they can create brand loyalty for their products or services (Mercer, pp. 11-18, 1996). The effective marketing concepts make visible the vision of the marketers that they focus on letting people be acquainted with their products and services and win over them to buy or use it on frequent or recurring basis. ...
Download paper
Not exactly what you need?

Related Essays

Global Marketing
This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the…
10 pages (2510 words)
Marketing Strategies
The main purpose of this essay is to develop an effective marketing strategy for Global Bikes Co. considering various significant aspects. The different major aspects include the identification of the target market, setting marketing objectives and the facets of marketing mix strategies of Global Bikes. Section 2: Target Market The target market for Global Bikes can be identified by executing certain market segmentation variables on the basis of four major categories that include demographic, psychographic, geographic and behavioural environment. The important market segmentation variable of…
11 pages (2761 words)
Marketing
New product development process Idea Generation Idea generates from different sources. It may be by the influence of the competitor or from the customer. Ideas can be either generated from the internal source like through research and development or from the outside sources like competitors or market research agencies. For example with technological development new types of DVD players are in idea generation process which will play high capacity Forward Versatile Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Idea Screening Sometimes too many ideas are generated which needs…
8 pages (2008 words)
Branding Marketing Essay
The LG product through LGE obeys the established rules of brand extension according to Tauber (2011). Part 2: Critic The section confirms that a better brand extension to the consumer offers satisfaction as compared to a similar established brand. Without these attributes, the consumers are disappointed and prefer the choice in recognized products. The first unsuccessful product listed is in Frito-Lay, created by Pepsi as a product to introduce the lemonade flavor. The parent company distorted the image of the brand that had been known for snack food packaging. This led the consumers to lose…
3 pages (753 words)
Marketing Strategies Essay
Therefore, it is very important that companies select and design marketing strategies that would benefit them. One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believes in one core value that customers come first; therefore, one needs to satisfy their needs. TYPES OF MARKETING STRATEGIES Marketing strategies are divided on the basis of the status of the organization in…
7 pages (1757 words)
Marketing
The essay elaborates the marketing mix of Tide along with the target market. Tide has adopted many marketing strategies in order to keep their market share. Few of the strategies are discussed in the essay. Not only in US the brand has captured other market too by its products and has been successfully penetrating more areas which are not yet tapped by the brand. Tide has tapped foreign market like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced with…
8 pages (2008 words)
Marketing strategies being implemented by Contiki Australia
Introduction Contiki Australia is a coach tour organization established in the year 1962. Major aim of the organization is to provide organised fun and adventurous tours targeted for the youth aged between 18 and 35. This part of the essay will determine the image of Contiki. Discussion The organization provides their target customers the value of an adventurous and organized trip enriched with tours, activities and flexible optional excursions. The image the organization portrays to its group of target customers is of an organization that provides young and energetic individual hassle free…
7 pages (1757 words)