Business and Institutional Marketing

Business and Institutional Marketing Coursework example
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Dell: Business and Institutional Marketing Introduction The last few decades witnessed dramatic growth in information technology and currently it has become one of the most robust industries in the world. Since the IT sector has a high rate of productivity, particularly in the industrially developed world, it plays a great role in driving the overall global economic growth.


Since information technology is potential enough to reduce the cost of production to a clear extent, every major company tends to acquire IT products and services despite the implementation costs. This paper will examine the Dell, Inc. in the context of its market segment strategies and communication activities. Dell, Inc. and IT industry Dell, Inc. is a Texas based American multinational IT corporation which deals with the development and sales of IT products and services. Currently, Dell is one of the world’s largest technological corporations with a potential of more than 103,300 employees (Dell, 2011). The company has been ranked at 41st in the Fortune 500 list. Development of customer base and mergers and acquisitions are the major expansion strategies of Dell and its major mergers and acquisitions include Alienware (2006) and Perot Systems (2009). As of 2009, the company’s product lines include personal computers, data storage devices, computer peripherals, and software. The Dell is well known in the IT industry for its innovativeness in supply chain management and e-commerce sector. According to Fortune Magazine, the Dell, Inc. is the sixth largest company in Texas on the basis of total revenue (CNN Money, 2011). ...
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