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Strategic Marketing - Essay Example
Pages 4 (1004 words)
Marketing Module 5 Case Study Name of the Writer Name of the Institution Marketing Module 5 Case Study Introduction Marketing in practice is easier said than done. That’s because all the marketing efforts that are being made and the ploys that are being considered will sooner or later be visible to your competitors…
This paper will look at Costco’s foray into the bridal market and its attempt to cater to the readymade wedding gowns segment for brides to be, albeit using the services of Los Angeles designer Kirstie Kelley. Discussion It seems that Costco has been deliberating its move into the market for bridal gowns for some time now. It had already been offering engagement rings, invitation cards and even honeymoon packages for the bride and groom- but the move into designer inspired wedding dresses leaves no doubt that Costco sees a future in this segment of the population that visits its store. Marriages and divorces are increasingly a part of our lives, whether in the media, on film or in real life. The marriage rate has declined since the 1970s, with the median age for first marriage increasing to as much as 28 years for males and 26 years for females- since couples either now wait till they can afford it, or live together and marry later in life. The highest rate for marriages and divorces was recorded in Virginia, being 21 per 1000 and 19 per 1000 male residents respectively in 2011 (Morello, 2011). ...
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