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Coca-Cola Marketing Founded in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola is now popular throughout the world. In fact, Coca-Cola is the world’s largest nonalcoholic beverage company at present. Vision of Coca-Cola Coca-Cola has a vision for all aspects of its business and for all its stakeholders.
While Coca-Cola remains mindful of all its responsibilities, its constant endeavor is to maximize long-term returns to the shareowners. As an organization, Coca-Cola takes due care about people's health and well-being. The company aspires to make a positive difference in people's lives. It also seeks to help them lead active and healthy lifestyles. The company not only supports programs that encourage active living but also plays a leading role in identifying and implementing solutions to combat the issues of obesity. Product Portfolio The company has in its product repertoire more than 3,500 beverages ranging from diet and regular sparkling beverages. Over the years, the company has added still beverages like 100 percent fruit juices and fruit drinks, water, sports and energy drinks in its product portfolio. Teas, coffees, and milk-and soy-based beverages are slowly but surely increasing as a proportion of the total product portfolio of the company. Amongst all its brands, company’s namesake brand Coca-Cola, popularly known as Coke, remains the company’s most popular and biggest-selling soft drink in history. ...
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