Topic Development of an Integrated Marketing Communication Mix Strategy

Topic Development of an Integrated Marketing Communication Mix Strategy  Essay example
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Development of an integrated marketing communication mix strategy For an IT brand: HP Contents Contents 2 Executive summary 3 Introduction 3 Market and Literature Review 4 Research Methods 6 Analysis and discussion 7 Conclusion 10 Recommendation 10 Reference 11 Bibliography 13 Executive summary The present report states about the market expansion plan of HP, which is recognised as one of the leading IT companies into Russia.


This report mainly deals how HP would implement its Integrated Marketing Communication mix strategy in Russia and achieve success. HP is well known for its innovation thus applying its innovation strategy HP can lead the Russian IT industry. The report starts with an introduction on IMC, carried on by market and literature review. The research methodology used for this report is primary research; the technique is described broadly in research methodology. The next part is an analysis and discussion on the marketing strategies specifically the IMC strategies that HP should take up in order to build a stand in Russia. The last section of the report states recommendation for HP which would be beneficial for the company when it enters the Russian market. Briefly the report highlights the IMC plan for HP to help it enter the competitive market of Russia. Introduction Integrated marketing communication is an essential tool for the marketers to communicate with their target audience. ...
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